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Noseberry Digitals
Meta Ads

Real estate Meta Ads. Facebook + Instagram for property at scale

Meta Ads management for real estate operators, brokerages, developers, and PropTech founders. Lead-gen, conversion campaigns, dynamic ads, retargeting. Conversions API native, lead-quality optimised, integrated with your CRM.

Meta Business Partner · 100+ real estate Meta accounts

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Trusted by 50+ operators, PropTech companies & digital-first brands

HDFC Life
Axis Bank
Niva Bupa
Apollo Munich
Lufthansa
Amway
Kent
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee
Who it’s for

Built for these operators

  • Coliving / BTR operators

    City + neighborhood targeting.

  • Real estate developers

    Project-launch campaigns.

  • Brokerages

    Branded + agent-level campaigns.

  • Property managers

    Tenant acquisition.

  • Real estate marketplaces

    Two-sided acquisition.

  • PropTech founders

    B2C consumer acquisition.

What’s included

Everything you need, in one engagement

  • Facebook + Instagram Ads

    Feed, stories, reels, marketplace.

  • Lead generation campaigns

    Instant forms, fast lead capture.

  • Conversion campaigns

    To landing pages with optimised conversion events.

  • Dynamic ads (DPA)

    For marketplaces and listing sites.

  • Retargeting funnels

    Across awareness → consideration → conversion.

  • Special Ad Category compliance

    Required for housing in supported markets.

  • Conversions API + Pixel + Offline Conversion

    Full-stack tracking.

  • Creative production

    Static, video, carousel, motion.

  • Audience strategy

    Saved audiences, lookalikes, retargeting layers.

  • Frequency + creative rotation discipline

    Fight ad fatigue.

  • CRM integration

    Lead handoff to Salesforce / HubSpot / Zoho.

How we work

A predictable, weekly cadence

  1. 01

    Audit (Week 1)

    Account, Pixel/CAPI, audience structure.

  2. 02

    Strategy (Weeks 2–3)

    Campaign architecture, creative concepts, audience strategy.

  3. 03

    Setup (Weeks 3–4)

    Conversions API, Pixel, account restructure.

  4. 04

    Creative production (Weeks 4–5)

    Video + static + carousel.

  5. 05

    Launch (Week 6)

    Phased per campaign objective.

  6. 06

    Optimize (weekly)

    Creative rotation, audience iteration, bid strategy.

  7. 07

    Reallocate (monthly)

    Budget reallocation.

  8. 08

    Strategic review (quarterly)

    Creative refresh, audience strategy evolution.

Tech & methodology

Opinionated for real estate

  • Stack

    • Meta Ads Manager
    • Conversions API
    • Meta Pixel
    • Offline Conversions
    • Catalog (DPA)
    • Special Ad Category (Housing)
    • GTM server-side
    • Stape / Addingwell
    • Hyros / Triple Whale (attribution)
    • Canva / After Effects / Lottie (creative)
Selected work

Real engagements, real outcomes

  • Case study

    Coliving operator (UK)

    Meta + Conversions API.

    • 280 leads/month sustained
  • Case study

    Real estate developer (UAE)

    Project-launch Meta campaign.

    • Sold-out 240 units
  • Case study

    Property manager (US)

    Tenant acquisition programme.

    • 78% reduction in lead-cost vs prior agency
Outcomes

What clients walk away with

  1. 78%

    CPL reduction typical (last 12 engagements vs prior agency)

  2. 20–40%

    attribution recovery via Conversions API native

  3. Compliant

    Special Ad Category. Required for housing, properly configured

  4. True ROAS

    CRM-integrated reporting. Not just CPL

Pricing

Pick the tier that fits

  • Meta Ads Audit

    2–3 weeks

    • Account + Pixel/CAPI audit
    • 90-day plan
    Start with audit
  • Most popular

    Meta Ads Retainer (Mid)

    Ongoing

    • Lead-gen + conversion campaigns
    • + media spend
    • CAPI native
    Start retainer

  • Meta Ads Retainer (Full)

    Ongoing

    • Multi-objective + creative production
    • + media spend
    • Frequency discipline
    Plan full retainer

  • Project-Launch Meta Campaign

    8–12 weeks

    • Sprint format
    • Single project launch
    • + media spend
    Plan a launch
How we compare

Side-by-side, with the alternatives

  • Real estate domain

    Noseberry
    100+ accounts
    Generic Meta agency
    Real estate Meta firm
    In-house
    Varies

  • Conversions API native

    Noseberry
    Generic Meta agency
    Varies
    Real estate Meta firm
    Varies
    In-house
    Varies

  • Special Ad Category compliance

    Noseberry
    Generic Meta agency
    Varies
    Real estate Meta firm
    In-house
    Varies

  • Creative production

    Noseberry
    Built in
    Generic Meta agency
    Add-on
    Real estate Meta firm
    Varies
    In-house
    Hire-dependent

  • CRM integration

    Noseberry
    Generic Meta agency
    Varies
    Real estate Meta firm
    Varies
    In-house

  • Media markup

    Noseberry
    None
    Generic Meta agency
    10–25%
    Real estate Meta firm
    10–25%
    In-house
    None
FAQ

Frequently asked questions

Special Ad Category. What does it mean?

Housing, employment, credit ads have restricted targeting in US, Canada (no age, gender, ZIP, lookalikes from custom audiences). We comply.

Lead-gen ads vs landing-page conversion campaigns?

Lead-gen ads have 3–5× lower CPL but 30–50% lower lead quality. Test both per market.

Conversions API. Necessary?

Yes. IOS 14.5 ATT broke client-side tracking. CAPI recovers 20–40% of signal.

How much creative do we need?

Test 5–10 creative concepts at launch; refresh winners every 4–6 weeks. Ad fatigue kills accounts.

Carousel vs single-image vs video?

Video > Carousel > Single-image generally. But test per audience. Exceptions exist.

Pairs well with

Bundle with

Ready when you are

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