Social media marketing for real estate companies
Noseberry Digitals builds and manages social media programs for real estate companies across 14 countries. From content strategy and daily posting to community management and paid social campaigns, we help property businesses build engaged audiences, generate inbound leads and establish brand authority across Instagram, LinkedIn, Facebook, YouTube and emerging platforms.
100+ operators · 14 countries · A decade building real estate technology
Platform native
Real estate focused
Content driven growth
What does this service do?
Real estate social media marketing is the practice of using platforms like Instagram, LinkedIn, Facebook, YouTube and TikTok to build brand awareness, engage audiences and generate leads for property businesses. Noseberry Digitals delivers social media marketing programs for real estate companies across residential sales, commercial brokerage, property management, PropTech platforms and investment verticals in more than 14 countries.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
What our social media marketing covers.
Social media strategy development
We develop platform specific strategies that align with your business goals, target audience behaviour and competitive landscape. Each strategy includes content pillars, posting cadence, engagement guidelines, growth targets and a 90 day content calendar tailored to your property vertical.
Content creation and production
We produce all content in house including property photography edits, branded graphics, carousel posts, infographics, short form video, Reels, market commentary posts and thought leadership articles. Every piece is designed for the specific platform it will appear on, not repurposed generically across channels.
Community management
We manage daily engagement across your social profiles including responding to comments, answering direct messages, engaging with industry conversations and monitoring brand mentions. Community management builds the relationships that convert followers into leads and clients.
Instagram strategy and management
We develop Instagram specific strategies using feed posts, Stories, Reels, carousel content and highlights to showcase properties, share market insights and build your brand personality. Content is optimised for the algorithm with proper hashtag research, posting times and engagement tactics.
LinkedIn strategy and management
We build your LinkedIn presence through company page management, personal profile strategy for key team members, thought leadership content, industry commentary and targeted connection building. LinkedIn is particularly effective for commercial real estate, PropTech companies and B2B lead generation.
Facebook strategy and management
We manage Facebook pages and groups with content strategies built for the platform's audience and algorithm. This includes community building, event promotion, listing showcases, market updates and targeted engagement campaigns.
YouTube and video content
We develop YouTube channel strategies including content planning, video SEO, thumbnail design, playlist organisation and community engagement. Video formats include property tours, market updates, educational content, behind the scenes and client stories.
Social media advertising
We run paid social campaigns integrated with your organic strategy to amplify reach, generate leads and retarget engaged audiences. Paid and organic work together as one system rather than two separate efforts.
Who real estate social media marketing is for.
- 01
Building brand awareness in a competitive market
You are competing for attention in a crowded real estate market and need a social media presence that differentiates your brand, showcases your expertise and makes you the obvious choice when prospects are ready to engage.
- 02
Generating inbound leads through content
You want social media to do more than build awareness. You need a strategy that converts followers into inquiries through valuable content, strategic calls to action and lead capture mechanisms built into your social presence.
- 03
Establishing thought leadership in your vertical
You want to be recognised as an authority in your property sector, whether that is luxury residential, commercial leasing, property management or PropTech. Consistent, insightful social content builds that reputation over time.
- 04
Launching a new brand or rebrand
You are launching a new real estate brand or refreshing an existing one and need a social media rollout that introduces your positioning, builds an initial audience and creates momentum from day one.
- 05
Supporting sales and leasing teams
Your agents or leasing team need social media to support their individual efforts. We build strategies that combine company brand building with individual team member content programs.
- 06
Maintaining consistent presence without internal resources
You know social media matters but your team does not have the time, skills or consistency to manage it properly. You need an external team that handles everything from strategy to daily posting and engagement.
Not sure where to start? and the team will identify exactly where to start.
Who we manage social media for.
Residential brokerages and agent teams
Company brand building, listing promotion, agent personal branding content, community engagement and lead generation campaigns across Instagram, Facebook and LinkedIn.
Property developers and builders
Development launch campaigns, construction progress content, project lifestyle marketing, buyer community building and pre-sale interest generation across all major platforms.
Commercial real estate firms
Thought leadership content, market commentary, deal announcements, property showcases and professional network building focused on LinkedIn and supplemented by visual platforms.
Property management companies
Tenant community building, property showcase content, maintenance communication, reputation management and owner acquisition content across Facebook, Instagram and LinkedIn.
PropTech and real estate SaaS platforms
Product feature showcases, customer success stories, industry thought leadership, community building and B2B lead generation content across LinkedIn, Twitter and YouTube.
Real estate investment firms
Market analysis content, investment thesis communication, portfolio updates, investor community engagement and thought leadership across LinkedIn and YouTube.
What you get when you work with us.
Social media strategy document with platform priorities, content pillars and growth targets.
Monthly content calendars with post copy, creative briefs and scheduling.
All content created in house including graphics, carousels, short form video and photography edits.
Daily community management including comment responses, DM handling and engagement.
Platform specific optimisation for algorithms, hashtags and posting times.
Paid social campaigns integrated with organic strategy.
Custom analytics dashboard with engagement, growth and lead metrics.
Monthly performance reports with insights and recommendations.
How we manage your social media.
- Phase 01
Audit and strategy (weeks 1 to 2)
We audit your current social presence, analyse competitors, research your audience behaviour by platform and develop a comprehensive social media strategy with content pillars, posting cadence, growth targets and a 90 day plan.
- Phase 02
Content build and launch (weeks 2 to 4)
We create initial content batches, set up scheduling tools, establish community management workflows and begin posting. The first month focuses on establishing consistency and gathering early engagement data.
- Phase 03
Optimise and grow (weeks 4 to 12)
We analyse content performance, refine what works, retire what does not, introduce new content formats and begin scaling paid amplification on top performing content. Community management deepens relationships with engaged followers.
- Phase 04
Scale and diversify (ongoing)
We expand into additional platforms, launch new content series, develop influencer or partnership collaborations and build evergreen content libraries. Monthly reviews ensure social strategy stays aligned with your business objectives.
What operators saw after launch
- 01
50–150%
Growth in engaged followers within the first six months.
- 02
2 to 3×
Increase in inbound inquiries from social channels.
- 03
Above benchmark
Consistent engagement rates above real estate industry benchmarks.
- 04
Measurable
Website traffic and lead generation attributed to social media.
Often shipped together
Frequently asked questions
Which social media platforms should our real estate company prioritise?
It depends on your audience and property vertical. Instagram is essential for most residential businesses. LinkedIn is critical for commercial real estate and PropTech companies. Facebook remains valuable for community building and local targeting. We recommend the right platform mix during the strategy phase based on where your audience spends time and how they make decisions.
How often should we post on social media?
Consistency matters more than volume. We typically recommend three to five posts per week per platform, supplemented by daily Stories or temporary content. The specific cadence is set during strategy development based on your resources, content capacity and platform best practices.
Can you manage our agents' individual social media accounts?
Yes. We offer programs that combine company brand management with agent personal brand support. This can range from providing content templates and guidelines to fully managing individual agent profiles alongside your company accounts.
How long does it take to see results from social media marketing?
Social media is a compounding investment. You should see improved engagement and audience growth within the first month. Meaningful lead generation typically develops over three to six months as your audience grows and content strategy matures. Paid social can accelerate results in the short term.
Ready to build a social media presence that generates real estate leads?
Let us create a social media program that builds your brand, engages your audience and fills your pipeline. Platform native · Real estate focused · Content driven growth.
No slides. No sales pitch. Just a focused strategy call.
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