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Noseberry Digitals
PPC services

Real estate PPC services. Google, Bing, Meta, LinkedIn, multi-platform

Pay-per-click advertising for real estate operators, brokerages, developers, and PropTech founders. Search + social + display, with proper attribution, CRM integration, and quarterly strategic reallocation.

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Trusted by 50+ operators, PropTech companies & digital-first brands

HDFC Life
Axis Bank
Niva Bupa
Apollo Munich
Lufthansa
Amway
Kent
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee
Who it’s for

Built for these operators

  • Real estate operators

    Always-on lead gen across Google + Meta.

  • Real estate developers

    Project-launch + sustained sales campaigns.

  • Brokerages

    Agent-level + brand-level PPC programmes.

  • PropTech founders

    B2B PPC (LinkedIn + Google primary).

  • Property managers

    Tenant acquisition + owner acquisition.

  • Real estate marketplaces

    Two-sided acquisition.

What’s included

Everything you need, in one engagement

  • Google Ads

    Search, Display, YouTube, Performance Max.

  • Microsoft Ads (Bing)

    Secondary network with surprisingly good real estate ROAS.

  • Meta Ads

    Facebook + Instagram, lead-gen + conversion campaigns.

  • LinkedIn Ads

    For B2B PropTech and high-end residential.

  • TikTok Ads

    For B2C consumer real estate (Gen Z, millennial).

  • Pinterest Ads

    For visual property + interiors content.

  • Account structure

    Campaign architecture optimised for learning + scaling.

  • Ad copy + creative

    Tested variants, brand-consistent.

  • Landing-page coordination

    With /real-estate-website-development.

  • Server-side tracking

    Conversions API, GA4 SS, GTM SS.

  • Bid strategy + automation

    Smart Bidding, manual + portfolio bidding.

  • CRM integration

    True pipeline + revenue reporting.

How we work

A predictable, weekly cadence

  1. 01

    Audit (Week 1)

    Account audit, attribution audit, account-structure review.

  2. 02

    Strategy (Weeks 2–3)

    Channel mix, account structure, KPI definition.

  3. 03

    Setup (Weeks 3–5)

    Tracking, conversion APIs, account restructure.

  4. 04

    Launch (Week 6)

    Phased rollout per channel.

  5. 05

    Optimize (weekly)

    Bid + creative + targeting + landing-page.

  6. 06

    Reallocate (monthly)

    Channel-level + campaign-level budget reallocation.

  7. 07

    Strategic review (quarterly)

    Net-new tests, channel evolution.

Tech & methodology

Opinionated for real estate

  • Stack

    • Google Ads
    • Microsoft Ads
    • Meta Ads Manager
    • LinkedIn Campaign Manager
    • TikTok Ads
    • Pinterest Ads
    • GA4 + GTM server-side
    • HubSpot / Salesforce / Zoho integration
    • CallRail / CallTrackingMetrics
    • Optmyzr (paid optimisation)
    • Ahrefs / Semrush (keyword research)
Selected work

Real engagements, real outcomes

  • Case study

    Coliving operator

    Zoho-integrated paid programme.

    • 462 leads
  • Case study

    Real estate developer

    Project-launch campaign across Google + Meta.

  • Case study

    PropTech SaaS

    LinkedIn ABM + Google Search demand-capture.

Outcomes

What clients walk away with

  1. 40–60%

    typical CPL reduction within 90 days

  2. 2×

    conversion rate post landing-page coordination

  3. 20–40%

    attribution recovery via server-side tracking

  4. Quarterly

    reallocation. Channels evolve

Pricing

Pick the tier that fits

  • PPC Audit + Strategy

    3–4 weeks

    • Account audit + 90-day plan
    • Attribution gap analysis
    Start with audit

  • PPC Retainer Single-Channel

    Ongoing

    • One platform
    • + media spend
    Start single-channel
  • Most popular

    PPC Retainer Multi-Channel

    Ongoing

    • 2–4 platforms
    • + media spend
    • Server-side tracking
    Start multi-channel

  • Enterprise PPC Retainer

    Ongoing

    • 5+ platforms + ABM
    • + media spend
    • CRM-integrated reporting
    Plan enterprise
How we compare

Side-by-side, with the alternatives

  • Real estate domain

    Noseberry
    Generic PPC agency
    Real estate PPC firm
    In-house
    Varies

  • Multi-platform breadth

    Noseberry
    6+ platforms
    Generic PPC agency
    Often Google-only
    Real estate PPC firm
    Varies
    In-house
    Varies

  • Server-side tracking

    Noseberry
    Generic PPC agency
    Varies
    Real estate PPC firm
    Varies
    In-house
    Varies

  • CRM-integrated reporting

    Noseberry
    Generic PPC agency
    Varies
    Real estate PPC firm
    Varies
    In-house

  • Media markup

    Noseberry
    None. Flat fee
    Generic PPC agency
    10–25% markup
    Real estate PPC firm
    10–25% markup
    In-house
    None
FAQ

Frequently asked questions

Performance Max vs traditional Search?

PMax for established brands with conversion data. Traditional Search for control + ad-copy testing. Often both.

Smart Bidding vs Manual?

Smart Bidding default. Google's ML beats manual at scale. Manual for very small accounts or strict CPA caps.

Meta lead-gen ads vs link campaigns?

Lead-gen ads for fastest CPL but lower lead quality. Link campaigns to landing pages for higher quality. Test both.

How much budget to start?

$5K/mo minimum to test paid social. $10K/mo minimum for paid search. Below those, focus on one channel deeply.

What about Google Local Services Ads (LSAs)?

For brokerages, yes. Strong intent + leads + Google badge. We set up + manage.

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