Google ads and Meta ads for real estate companies
Noseberry Digitals builds and manages Google Ads and Meta Ads campaigns specifically for real estate companies across 14 countries. We structure search campaigns around high intent property keywords and social campaigns around precise audience targeting, delivering qualified buyer, seller, tenant and investor leads through the two most powerful advertising platforms available.
100+ operators · 14 countries · A decade building real estate technology
Google Partner
Meta Business Partner
Real estate native
What does this service do?
Google Ads and Meta Ads are the two primary paid advertising platforms used by real estate companies to generate leads online. Google Ads captures high intent search traffic from people actively looking for properties, agents or real estate services. Meta Ads (Facebook and Instagram) reaches targeted audiences based on demographics, interests, behaviours and lookalike modelling. Noseberry Digitals manages both platforms as an integrated system for real estate companies across residential, commercial, property management, PropTech and investment verticals in more than 14 countries.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
What our Google and Meta ads management covers.
Google Search campaigns
We build tightly structured search campaigns targeting high intent keywords like property type searches, location queries, service searches and branded terms. Campaign architecture includes single keyword ad groups, responsive search ads, dynamic search ads and broad match with smart bidding for maximum qualified coverage.
Google Performance Max
We configure and manage Performance Max campaigns that run across Search, Display, YouTube, Gmail, Maps and Discover from a single campaign. Asset groups are structured around your property types, locations and audience segments with custom signals to guide the algorithm toward your ideal prospects.
Google Display and remarketing
We run display campaigns for brand awareness and retargeting across the Google Display Network. Custom intent audiences, affinity segments and remarketing lists ensure your ads reach people who have shown interest in properties or services like yours.
Meta lead generation campaigns
We run Facebook and Instagram lead form campaigns that capture prospect information without requiring them to leave the platform. Lead forms are customised with qualifying questions and integrated directly with your CRM for instant follow up.
Meta awareness and engagement campaigns
We run reach, video view and engagement campaigns that build your brand presence on Facebook and Instagram. These upper funnel campaigns feed your retargeting audiences and reduce cost per lead on conversion campaigns over time.
Instagram and Facebook ad creative
We produce platform native ad creative including single image ads, carousels, video ads, stories, Reels ads and collection formats. Creative is designed for scroll stopping performance with clear property value propositions and strong calls to action.
Audience strategy and lookalike modelling
We build custom audiences from your CRM data, website visitors and engagement signals, then create lookalike audiences to reach new prospects who match your best existing clients. Audience layers are tested and refined continuously based on lead quality data.
Cross-platform attribution
We implement conversion tracking across both platforms with server side tagging, offline conversion uploads and CRM integration. This lets us see which platform, campaign and ad is driving actual revenue, not just clicks or form fills.
Who Google ads and Meta ads are for.
- 01
Generating leads for active listings
You have properties to sell or lease and need to put them in front of qualified buyers and tenants right now. Google captures people actively searching while Meta reaches your ideal audience before they start looking.
- 02
Promoting a new development launch
You are launching a new project and need a coordinated campaign across search and social that builds awareness, captures interest and converts prospects through your sales funnel.
- 03
Building a predictable lead pipeline
You want a steady flow of qualified leads each month with clear cost per acquisition metrics. Running Google and Meta together creates multiple lead sources that balance each other for consistent volume.
- 04
Reducing reliance on portal advertising
You are spending heavily on property portals and want to own your lead generation. Google and Meta campaigns drive prospects directly to your website and CRM, giving you control over the relationship from first touch.
- 05
Targeting specific buyer or investor segments
You need to reach a specific audience like luxury buyers, commercial investors or first time homebuyers. Meta's targeting capabilities combined with Google's intent signals let you reach precise segments at scale.
- 06
Re-engaging past prospects and website visitors
You have traffic and leads that never converted. Retargeting campaigns across Google Display and Meta bring them back with relevant messaging based on what they viewed or how they engaged previously.
Not sure where to start? and the team will identify exactly where to start.
Who we manage Google and Meta ads for.
Residential brokerages and agent teams
Buyer and seller lead campaigns, listing promotion ads, open house advertising and agent branding campaigns across Google Search and Meta platforms.
Property developers and builders
Pre-launch awareness campaigns, interest capture lead forms, waitlist building and conversion campaigns coordinated across Google and Meta for new residential and commercial developments.
Commercial real estate firms
Tenant acquisition, investor targeting and property marketing campaigns using Google Search for intent capture and LinkedIn/Meta for professional audience targeting.
Property management companies
Tenant acquisition ads for vacancy filling, owner lead generation campaigns and reputation building programs across search and social platforms.
PropTech and real estate SaaS platforms
B2B lead generation, product demo campaigns, trial acquisition funnels and retargeting sequences targeting real estate professionals across Google and Meta.
Real estate investment firms
Investor marketing, fund awareness campaigns and qualified lead generation targeting high net worth individuals and institutional investors through precise audience targeting.
What you get when you work with us.
Google Ads and Meta Ads strategy with campaign architecture, audience mapping and budget split.
Full campaign build across both platforms with tracking and conversion setup.
Custom landing pages designed for each campaign type.
Ad creative production including copy, images, carousels and video assets.
Audience building with custom audiences, lookalikes and retargeting lists.
CRM integration for lead delivery and offline conversion tracking.
Custom dashboard with cross platform performance data.
Weekly optimisation and monthly strategy review reports.
How we manage your Google and Meta campaigns.
- Phase 01
Strategy and setup (weeks 1 to 2)
We research your market, define keyword targets, map audience segments and design campaign architecture across both platforms. Tracking infrastructure is built with proper conversion events, UTM frameworks and CRM integration.
- Phase 02
Creative build and launch (weeks 2 to 3)
We produce ad creative, build landing pages and launch campaigns in a controlled rollout. Initial budget is distributed based on historical data and market opportunity, with daily monitoring during the first week.
- Phase 03
Data collection and optimisation (weeks 3 to 8)
We analyse performance data across both platforms, refine keyword targeting, test ad variations, optimise audiences and adjust bid strategies. A/B testing runs on creative, landing pages and audience segments simultaneously.
- Phase 04
Scale and expand (ongoing)
We increase budget on proven campaigns, expand keyword coverage, test new audience segments and launch additional campaign types. Monthly reviews align campaign strategy with your evolving business goals.
What operators saw after launch
- 01
30–50%
Reduction in cost per lead through cross platform optimisation.
- 02
2 to 4×
Increase in qualified lead volume from integrated Google and Meta campaigns.
- 03
15–30%
Improvement in lead to appointment conversion rates.
- 04
100%
Cross platform attribution showing which ads drive actual revenue.
Often shipped together
Frequently asked questions
Should we run Google Ads, Meta Ads or both?
For most real estate companies, running both platforms together delivers the best results. Google captures people who are actively searching, while Meta reaches your ideal audience before they start looking and retargets people who have shown interest. The two platforms complement each other and together create a more complete lead generation system.
How much should we spend on each platform?
Budget split depends on your goals, audience and market. We typically recommend starting with a ratio based on where your best opportunities are, then adjusting based on performance data. During the strategy phase we model different budget scenarios so you can see projected outcomes before committing.
Do you create the ad creative or do we need to provide it?
We handle all creative production in house, including ad copy, image design, carousel layouts and video assets. If you have brand guidelines or existing creative assets, we work within those. If not, we develop creative from scratch based on your brand and campaign objectives.
How do you ensure lead quality from Meta ads?
We use qualifying questions in lead forms, build audiences from your CRM data rather than just interest targeting, and track leads through to closed deals in your CRM. This feedback loop lets us optimise for lead quality rather than just volume, pausing audiences or ad sets that generate unqualified leads.
Ready to generate qualified leads through Google and Meta ads?
Let us build an integrated paid media program across the two platforms that matter most for your real estate business. Google Partner · Meta Business Partner · Real estate native.
No slides. No sales pitch. Just a focused strategy call.
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