High-Velocity Audience Experimentation for a Premium Builder Floor Launch
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FAQ
Who is the client?
Buildify Infra, a real estate developer operating in the Greater Noida West (Noida Extension) submarket of NCR.
What is the project?
La Marque, a premium builder-floor residential project offering 2 and 3 BHK apartments across nine low-rise G+5 towers in Sector 1, Bishrakh, Greater Noida West.
What was the engagement?
A three-month growth marketing engagement on Meta Ads (Facebook + Instagram) for residential lead generation, executed between November 2024 and February 2025.
How much ad spend was managed?
₹6,72,740.76 (₹6.72 lakh+) in managed Meta Ads spend over three months.
How many leads were generated?
4,000+ qualified leads across 121 campaigns.
What was the cost per lead?
Approximately ₹168 average CPL across the full engagement.
