Buildify Infra, a real estate developer operating in the Greater Noida West (Noida Extension) submarket of NCR.

La Marque, a premium builder-floor residential project offering 2 and 3 BHK apartments across nine low-rise G+5 towers in Sector 1, Bishrakh, Greater Noida West.

What was the engagement?

A three-month growth marketing engagement on Meta Ads (Facebook + Instagram) for residential lead generation, executed between November 2024 and February 2025.

How much ad spend was managed?

₹6,72,740.76 (₹6.72 lakh+) in managed Meta Ads spend over three months.

How many leads were generated?

4,000+ qualified leads across 121 campaigns.

What was the cost per lead?

Approximately ₹168 average CPL across the full engagement.

High-Velocity Audience Experimentation for a Premium Builder Floor Launch

Scope of work

Growth marketing for premium residential real estate. Meta Ads strategy, high-velocity multi-axis audience experimentation, parallel creative format testing, systematic A/B optimization, lead-quality gating, and continuous performance management across 121 campaigns.

Industry: Real Estate (Greater Noida West, NCR)
Project timeline: 3 months

High-Velocity Audience Experimentation for a Premium Builder Floor Launch — Noseberry Digitals case study

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