ETH Infra Pvt Ltd, a real estate developer in India, founded in 2013, headquartered in Delhi NCR, operating across Haridwar, Neemrana, and Ranikhet.

What was the project?

Haridwar One, a riverside residential real estate project in Uttarakhand. Haridwar One was awarded Project of the Year 2024.

What was the engagement?

A four-month growth marketing engagement on Meta Ads (Facebook + Instagram) for residential lead generation, executed between October 2024 and January 2025.

How much ad spend was managed?

₹7,00,826.58 (₹7 lakh+) in managed Meta Ads spend over four months.

How many leads were generated?

6,500+ leads across the four-month window.

What was the cost per lead?

Approximately ₹108 average CPL.

Scaling Growth Marketing for a Riverside Residential Launch. ₹7L+ in Managed Ad Spend, 6,500+ Qualified Leads in 4 Months

Scope of work

Growth marketing for residential real estate. Meta Ads strategy, multi-wave launch architecture, audience-segmented ad-set design, creative iteration, lead-quality gating, and continuous performance optimization.

Industry: Real Estate. Residential / Second Home (Uttarakhand, India)
Project timeline: 4 months

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Scaling Growth Marketing for a Riverside Residential Launch. ₹7L+ in Managed Ad Spend, 6,500+ Qualified Leads in 4 Months — Noseberry Digitals case study

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