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Noseberry Digitals
Marketing and SEO

AEO and SEO audit checklist

A 40 point audit framework for real estate websites that need to rank on Google and AI engines.

The AEO and SEO audit checklist is a free downloadable framework that scores a real estate website against 40 ranking signals across Google, ChatGPT, Perplexity, Claude, and Gemini. It groups the signals into six categories: technical foundations, entity and schema, AEO readiness, content depth, local and geo, and off page authority. A single domain can be audited end to end in two to three hours.

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Inside this template

  • 40 signal framework
  • Pass, partial, fail criteria
  • Printable scorecard
  • Prioritised fix list
  • Self-audit guidance
Inside the checklist
About this template

Built for operators who need it to be right the first time.

Ranking a real estate website in 2026 is no longer a single channel problem. Buyers search on Google, ask ChatGPT, get summaries from Perplexity, and use voice search. A site that ranks on one but is invisible on the rest loses pipeline daily. This checklist is built for real estate brokerages, developers, and PropTech founders who want to audit every layer of visibility in one structured pass.

The checklist covers 40 ranking signals grouped into six categories: technical foundations, entity and schema, AEO readiness, content depth, local and geo signals, and off page authority. Each signal includes a pass criterion, the common failure pattern, and the exact fix. You can run the full audit on a single domain in two to three hours, or work through it section by section across a week.

This is the same framework we score every real estate website against before we scope an SEO and AEO programme. Releasing it free because the industry needs a real audit, not a templated one.

What you get

Everything in this template.

  1. 01A 40 signal evaluation framework, organised across six audit categories
  2. 02Pass, partial, and fail criteria for every signal, with the exact fix and a priority tag
  3. 03A printable scorecard with category level pass rate calculations
  4. 04A prioritised fix first action list for sites scoring under 70%
  5. 05Guidance on when to run the audit yourself versus when to bring in a partner
Who it is for

Who this template is for.

Real estate brokerages auditing their listings and area pages, PropTech founders making sure their brand is recalled by AI engines, developers preparing project microsites for launch, and marketing managers running quarterly SEO and AEO reviews.

Run it live

Related free tools.

AEO visibility checkerReal estate SEO auditPropTech readiness index
Go deeper

Learn more.

SEO and AEO servicesDigital marketing servicesCustom AI services
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Frequently asked questions

Before you download.

Is the template really free?
Yes. There is no paywall, no credit card, and no trial. We send the file to your inbox so we can stay in touch with useful content. If our emails are not useful, you can unsubscribe in one click.
What format is the template in?
Each template ships in the most useful format for the task. The audit checklist is a PDF. The vendor RFP is Word and Excel. The financial model is Excel. The pitch deck is PowerPoint, Keynote, and PDF.
Can I customise the template for my business?
Yes. Every template is editable and unlocked. Customise it for your brand, market, asset class, and deal type. The templates are designed to be a starting framework, not a finished asset.
How do I receive the template after filling out the form?
The file is delivered to the email address you submit within 30 seconds. Check your spam folder if it does not arrive. You can reply to the email if you need a re-send.
Who created these templates?
The Noseberry Digitals team. Each template is based on real engagements across our 100+ real estate and PropTech clients in 14+ countries. We update each template at least once a year to reflect what is working in current engagements.
Need expert help

Need help applying this template to your business?

From strategy and advisory to marketing, technology, and operations, our team works with real estate and PropTech operators across 14+ countries. Book a free 30 minute strategy call and we will walk through where this template fits in your roadmap.

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