Free tools
Free SEO Audit Tool for Real Estate Websites
Noseberry Digitals' free SEO Audit Tool is a 10-question scorecard built specifically for real estate websites. It benchmarks your site across five pillars - technical SEO, on-page, off-page, local SEO, and AEO (Answer Engine Optimization) - covering Google Search Console setup, schema markup, Core Web Vitals, Google Business Profile, NAP consistency, internal linking, content cadence, and backlinks. You'll get an instant 0-10 score that highlights the strengths and gaps deciding whether buyers and AI engines surface your listings.
Question 1 of 100% complete
Question 1
Is your site verified and indexed in Google Search Console?
Question 2
Do you have schema markup for properties / listings?
Question 3
How fast is your homepage on mobile (Lighthouse performance)?
Question 4
Are you passing Core Web Vitals (LCP, INP, CLS)?
Question 5
How are your meta titles and descriptions managed?
Question 6
How intentional is your internal linking?
Question 7
Is your NAP (Name, Address, Phone) consistent everywhere?
Question 8
How optimised is your Google Business Profile?
Question 9
What's your content publishing cadence?
Question 10
How is your backlink profile quality and growth?
FAQ
Common questions
Why score-based instead of crawler-based?
A crawler tells you what's broken on the page. A score-based audit tells you what's broken in your strategy, and that's where most real estate sites are leaking traffic. We combine the two in our paid engagements; this tool gives you the strategic view in three minutes.
How does this differ from Ahrefs / SEMrush?
Ahrefs and SEMrush are reference databases for keywords and backlinks, invaluable, but they don't tell you whether your operation is set up to compete. This audit checks the prerequisites: indexing, schema, NAP consistency, GMB, content cadence, Core Web Vitals, the structural fundamentals an SEO platform assumes you already have.
What's the most impactful first fix?
For 80% of real estate sites we audit, it's the same: schema markup for listings plus a clean, consistent NAP across GMB, the site footer, and major directories. Together those move local pack visibility and organic CTR more than any other single change, and they're typically a one-week ticket, not a quarter-long project.
How often should I re-run this?
Every quarter is plenty. SEO changes are slow to show up in rankings, Google needs time to re-crawl, re-index, and re-evaluate authority signals. Quarterly cadence catches drift on Core Web Vitals, indexing health, and content cadence without becoming busywork.
Want a deeper analysis?
Ready to talk to our PropTech team about your stack?
The audit gives you the score. We help you turn it into a roadmap that ships. Free 30-minute consult, no pitch deck, no commitment.
No slides. No sales pitch. Just a focused strategy call.