Video marketing for real estate companies
Noseberry Digitals produces and distributes video content for real estate companies across 14 countries. From property walkthroughs and drone footage to brand films, testimonial videos, market updates and social reels, we create video that builds trust, showcases properties and converts viewers into qualified leads for your real estate business.
100+ operators · 14 countries · A decade building real estate technology
Full production
Real estate native
Multi-platform distribution
What does this service do?
Real estate video marketing uses property walkthroughs, brand films, testimonial videos, drone footage, market commentary and social media video content to attract, engage and convert prospects for property businesses. Noseberry Digitals produces and distributes video marketing content for real estate companies across residential sales, commercial brokerage, property development, PropTech platforms and investment verticals in more than 14 countries.
Trusted by 50+ operators, PropTech companies & digital-first brands
What our video marketing covers.
Video strategy and planning
We develop video strategies aligned with your business goals, buyer journey and distribution channels. Each strategy includes content types, production schedules, platform specifications, distribution plans and performance targets.
Property walkthrough and tour videos
We produce professional property walkthrough videos that showcase listings, developments and commercial spaces. Videos are filmed and edited to highlight key features, flow and lifestyle appeal, giving remote viewers a genuine sense of the space.
Drone and aerial footage
We capture aerial perspectives of properties, developments, neighbourhoods and surrounding areas. Drone footage adds production value and provides context that ground level photography cannot, especially for large developments, land and commercial properties.
Brand films and company stories
We produce brand films that communicate your company story, values, team culture and market expertise. These videos build emotional connection with prospects before they ever speak to your team and differentiate you from competitors who rely on generic marketing.
Client testimonial videos
We film and produce testimonial videos featuring satisfied clients sharing their experiences. Testimonial videos are among the most effective trust building content for real estate, providing social proof that influences prospect decision making.
Market update and commentary videos
We produce regular market update videos where your team shares insights on local market conditions, trends, pricing and opportunities. These videos position your company as a knowledgeable authority and provide shareable content for social media and email.
Social media video content
We produce short form video content optimised for Instagram Reels, TikTok, YouTube Shorts, LinkedIn and Facebook. Formats include quick property highlights, market tips, behind the scenes content, agent introductions and trending format adaptations.
YouTube channel management
We manage YouTube channels including content strategy, upload optimisation, thumbnail design, playlist organisation, SEO tagging and community engagement. YouTube is the second largest search engine and a powerful long term asset for real estate companies.
Who real estate video marketing is for.
- 01
Showcasing properties to remote or international buyers
You are selling or leasing to buyers who cannot visit in person. Professional video walkthroughs and aerial footage give remote prospects the confidence to move forward with inquiries and offers based on video alone.
- 02
Differentiating in a crowded listing market
Every agent and brokerage lists properties with photos. Video sets your listings apart, generates more engagement, attracts more inquiries and positions your brand as more professional and invested than the competition.
- 03
Building brand trust before the first conversation
You want prospects to feel they know and trust your company before they ever call. Brand films, testimonial videos and market commentary content create familiarity and credibility that accelerates the sales process.
- 04
Marketing a development through construction to completion
You need a video content program that covers your development from groundbreaking through construction milestones to final completion, keeping your buyer list engaged and excited throughout the build timeline.
- 05
Growing a social media presence with video first content
You understand that video dominates social media algorithms but lack the production capability to create consistent, high quality video content. We handle production so your team focuses on being on camera, not behind it.
- 06
Creating a library of evergreen video assets
You want a collection of video content that works across your website, social media, email campaigns, sales presentations and paid advertising for months or years, not just a single use.
Not sure which stage fits your operation? Book a strategy call and the team will identify exactly where to start.
Who we produce video marketing for.
What you get when you work with us.
Video marketing strategy with content types, production schedule and distribution plan.
Professional property walkthrough and tour videos.
Drone and aerial footage for developments and large properties.
Brand film and company story video.
Client testimonial video production.
Monthly market update and commentary videos.
Social media video content including Reels, Shorts and TikToks.
Full post-production including editing, motion graphics and subtitling.
YouTube channel setup and management.
Video ad production for paid campaigns.
Performance reporting with view, engagement and conversion metrics.
How we produce your video marketing.
- 01
Strategy and planning (weeks 1 to 2)
We develop your video strategy including content types, production priority, brand guidelines, distribution plan and performance targets. Shot lists and creative briefs are prepared for initial productions.
- 02
Initial production (weeks 2 to 5)
We film your foundational video content including brand film, key property walkthroughs, first testimonials and initial social content. Post-production delivers final videos in all required formats and specifications.
- 03
Distribution and optimisation (weeks 5 to 8)
We distribute videos across your website, social channels, email campaigns and advertising platforms. Performance data from early content informs optimisation of formats, lengths and content themes.
- 04
Ongoing production (monthly)
We maintain a regular production cadence with monthly filming sessions, continuous social video creation and quarterly larger productions. The video library grows into a long term asset for your marketing program.
What operators saw after launch
2 to 3×
More listing inquiries on properties with professional video vs. photos only.
40–60%
Higher engagement rates on social video vs. static posts.
Increased
Time on website pages featuring embedded property tour videos.
Evergreen
Growing library of video assets that serve marketing for months and years.
Often shipped together
Brand identity rarely ships in isolation. Most operators combine branding with one or more of these services for a complete market launch.
Frequently asked questions
Do you handle everything or do we need our own equipment and crew?
We handle everything. Our team includes videographers, drone operators, editors, motion graphics designers and producers. You do not need any equipment, software or production experience. We bring everything to your shoots and deliver finished videos ready for distribution.
What does a typical property walkthrough video cost?
Pricing varies based on property size, location, production complexity and deliverable specifications. We offer packages for recurring needs like weekly listing videos and individual project pricing for larger productions. Contact us for a tailored quote based on your specific requirements.
Can you produce video content remotely for properties in other countries?
Yes. We have production capabilities across multiple countries and can coordinate local crews for filming while managing direction, editing and post-production centrally. This ensures consistent quality and brand alignment regardless of filming location.
How long should real estate videos be?
It depends on the format and platform. Property walkthroughs typically range from two to four minutes. Social media clips should be 15 to 60 seconds. Brand films are usually three to five minutes. Market updates work best at two to three minutes. We recommend lengths based on platform best practices and audience attention data.
Ready to build a video marketing program for your real estate business?
Let us produce video content that showcases your properties, builds your brand and converts viewers into qualified leads. Full production · Real estate native · Multi-platform distribution.
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