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Project launch SEO

Real estate project launch SEO. Rank, capture, and convert from day one

Pre-launch site, content, and authority work designed for new project launches. Built so your launch ranks for the project name and the broader category before opening day. 8–14 weeks.

Pre-launch programme · Day-one rank · 100+ real estate launches

Scope my launch SEOSee launch case studies

Trusted by 50+ operators, PropTech companies & digital-first brands

HDFC Life
Axis Bank
Niva Bupa
Apollo Munich
Lufthansa
Amway
Kent
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee
Who it’s for

Built for these operators

  • Real estate developers

    Launching a new residential / commercial / mixed-use project (Lodha, Godrej, M3M-tier ICP).

  • Coliving and BTR operators

    Opening a new property in a fresh market.

  • PropTech startups

    About to launch publicly with a defined ICP.

  • Branded-residence operators

    Launching a new flagship.

  • Hotel and serviced-apartment operators

    Opening a new flag.

  • Real estate marketplaces

    Launching in a new geo.

What’s included

Everything you need, in one engagement

  • Pre-launch SEO sprint

    Site build + technical + schema + initial content all live before launch day.

  • Project-name brand-defence

    Brand SEO so your project ranks #1 for its own name on day one.

  • Category SEO

    "[city] new launch", "[neighbourhood] new project", "[bedroom-type] [city]" pre-positioning.

  • Content engine

    Neighbourhood guide, project intro, amenities deep-dive, lifestyle content. 8–25 pieces.

  • Authority pre-build

    8–16 launch placements scheduled to land in launch week.

  • Local SEO

    GBP, citations, local schema all live.

  • Press kit + data-PR coordination

    With internal / external PR teams.

  • 90-day post-launch optimisation

    Adjust based on what's actually converting.

How we work

A predictable, weekly cadence

  1. 01

    Pre-launch audit (Weeks -14 to -10)

    Competitive landscape, target keywords, ranking floor.

  2. 02

    Site + tech + schema (Weeks -10 to -4)

    Full site live with all infrastructure.

  3. 03

    Content + authority (Weeks -8 to -2)

    Content engine deployed. Authority placements scheduled.

  4. 04

    Launch week

    Coordinated rollout. Press, content, ads, social all aligned.

  5. 05

    Post-launch (Weeks +1 to +4)

    Measure, adjust, double-down on what's converting.

  6. 06

    Compounding (Months 2–3)

    Programmatic content expansion, authority compounding.

Tech & methodology

Opinionated for real estate

  • Stack

    • GSC + GA4 + Looker Studio dashboards (live before launch)
    • Pitchbox + manual outreach + data-PR
    • Long-form pillar + cluster + local content
    • RealEstateAgent + Apartment + ApartmentComplex + Service + FAQ schema
Selected work

Real engagements, real outcomes

  • Case study

    Indian developer (project launch)

    Pre-launch SEO + content.

    • 4.3K monthly users by month-3 post-launch on project + neighbourhood queries
  • Case study

    Coliving operator (Toronto launch)

    Day-one ranks on "[neighbourhood] coliving".

    • 40% of launch enquiries via organic
  • Case study

    UAE branded residence

    Launch SEO bundle.

    • Project ranked #1 for own name
    • 30% top-3 on neighbourhood
Outcomes

What clients walk away with

  1. #1

    ranking on project name by launch day across last 12 launches

  2. 30%+

    organic share of launch-window enquiries on average

  3. 22 days

    average ranking time to top-3 on project-name

  4. 3.4×

    organic traffic vs. comparable launches without pre-launch SEO

Pricing

Pick the tier that fits

  • Single-project launch (entry)

    8–10 weeks

    • Full pre-launch + 30-day post
    • Project-name brand defence
    • Content + authority foundation
    Plan launch
  • Most popular

    Premium launch

    –25K

    10–14 weeks

    • Full pre-launch + 90-day post
    • Content engine + data-PR
    • Local SEO + GBP build
    Plan premium launch

  • Multi-project / portfolio launch

    Per portfolio

    • 3+ projects / multi-market launches
    • Embedded launch ops
    • Programmatic content
    Plan portfolio launch
How we compare

Side-by-side, with the alternatives

  • Real estate launch playbook

    Noseberry
    Real estate marketing agency
    Sometimes
    In-house team
    Internal
    Generic SEO

  • Day-one rank capability

    Noseberry
    Real estate marketing agency
    Mixed
    In-house team
    Mixed
    Generic SEO

  • Schema-first build

    Noseberry
    Real estate marketing agency
    In-house team
    Mixed
    Generic SEO
    Sometimes

  • Authority pre-build

    Noseberry
    Real estate marketing agency
    In-house team
    Generic SEO
    Mixed

  • Coordinated press + content + tech

    Noseberry
    Real estate marketing agency
    In-house team
    Hard
    Generic SEO
FAQ

Frequently asked questions

Can I start 4 weeks before launch?

Possible but suboptimal. 8 weeks minimum for full programme; 14 weeks for premium scope.

Do you handle PR or just SEO?

SEO + content + authority. PR coordinated with your existing PR firm or /real-estate-pr-services.

Will you work on the project's main developer site or a dedicated project microsite?

Either. Most clients pick a dedicated microsite.

What if launch slips by 2 weeks?

Standard. We plan for ±4-week launch flexibility.

Do you build the site or work on existing?

Both options. Most launches build a new microsite (/services/real-estate-website-development).

Pairs well with

Bundle with

Ready when you are

–30K 8–14 weeks?

Scope my launch SEO. –30K · 8–14 weeks.

See case studies

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