Built for serviced-apartment operators. Not over-built short-stay PMS.
Direct-booking engine, corporate-billing flow, loyalty CRM, channel manager. Your stack, not Cloudbeds's. Cloudbeds + Mews are over-built for short-stay rather than corporate / mid-stay. We build for your actual booking pattern. 10–16 weeks.
Mid-stay + corporate-billing flows that hospitality PMS can't handle without custom workarounds.
Trusted by 50+ operators, PropTech companies & digital-first brands
Built for these operators
Single-city operators
First-property serviced-apartment brands ready to leave SaaS.
Multi-city scale-ups
5–25-asset operators across cities.
OTA-distributed brands
Operators distributing via Booking + Airbnb + direct, with corporate clients.
Corporate-stay operators
B2B-led operators with monthly + quarterly billing flows.
Who this is NOT for
- Operators under 50 keys. Cloudbeds / Lodgify will be cheaper for you.
- Pure short-stay (sub-3-night) operators. Hostaway is purpose-built for that.
- Anyone wanting hotel-grade RM + revenue management. That's a separate product space; we integrate, we don't build that.
Pick the stage that matches you
Boutique operator
Single city, 50–150 keys
Direct-booking site + 1 PMS / channel-manager integration. –50K, 10–12 weeks.
Multi-city scale-up
5–15 cities
Multi-property + guest app + loyalty + channel manager. –100K, 12–16 weeks.
Enterprise serviced-apt
15+ cities, B2B-led
Multi-region + corporate billing + loyalty CRM + custom analytics. –150K, 14–18 weeks.
The traps that tank a custom build
Custom builds drift
Without weekly checkpoints scope creep tanks the launch date and the budget.
Schema goes stale
AEO-eligible markup needs to be regenerated continuously, not hand-edited once.
PMS / CRM / web silo
Three tools run separately and reconciling spreadsheets costs more than the build.
No cost guardrails
Per-tenant + per-feature cost is invisible until the bill arrives.
Compliance afterthought
GDPR, RERA, MLS, KYC bolted on at the end is 5× the cost of building it in.
Coming from a SaaS you've outgrown?
Most serviced-apt operators land on a hospitality PMS designed for hotels. Then mid-stay flows hit the limits.
Cloudbeds
Most-common migration. Booking funnel + corporate billing migrated; Cloudbeds kept for some integrations.
Mews
Hospitality-grade but mid-stay corporate flows force custom workarounds.
Lodgify + Smoobu
Smaller operators graduating to platform-grade ownership.
The full stack, end-to-end
Direct-booking site
Conversion-tuned booking UX + payment + confirmation. Mid-stay aware.
Channel manager
OTA + GDS + direct distribution sync. Cloudbeds / Hostaway / Mews integrations.
Guest app
Bookings, support, amenity bookings + loyalty.
Corporate billing
B2B billing flows: PO numbers, monthly invoices, contract pricing.
Operator dashboard
Per-property occupancy + revenue + reviews + corporate-vs-leisure mix.
Loyalty + CRM
Repeat-booker rewards + email / WhatsApp drips.
A 6-step process
- 01
Discovery
1-week scoping sprint with stakeholders + risk register.
- 02
Design
Wireframes, brand alignment, IA, content model.
- 03
Build
Frontend + backend + integrations sprinted weekly.
- 04
Launch
Staging → UAT → DNS cutover. 301 plan if migrating.
- 05
Optimise
SEO + AEO + perf tuning. Lighthouse ≥ 95.
- 06
Operate
Retainer-backed maintenance, content, growth.
Pulled straight from the portfolio
Multi-region serviced apartment operator
Scaled bookings + ops with a Noseberry-built platform across multiple cities. Owns the codebase, no per-seat licensing.
Read the storyMulti-citydeploymentTier-1 serviced apartment operator
Launched the digital stack in under 12 weeks with full code ownership and a 90-day go-live commitment.
Read the story12-weeklaunch
Opinionated for real estate
Every brief is scoped to the operator's goals.
We don't publish fixed pricing because every engagement is shaped to the operator's stage, scope, and target outcomes. Book a strategy call and we'll share a tailored scope, timeline, and investment range within 24 hours.
What Cloudbeds actually costs you over 5 years
Cloudbeds' per-room pricing is built for hotels. For serviced-apt revenue density it stings.
| Keys | Cloudbeds, 5 yr | Noseberry, one-time | You save |
|---|---|---|---|
| 50 | $18K | $25K | — |
| 150 | $54K | $50K | $4K |
| 400 | $144K | $100K | $44K |
| 1,000 | $360K | $150K | $210K |
5-yr SaaS cost = published per-unit per-month list price × 60 months × units. Real-world fees often higher once transaction percentages + add-ons are included. Noseberry build = scoped one-time fee with optional 12-mo support retainer (~15% of build). Talk to us for a per-vertical quote.
How we stack up
| Capability | Noseberry | Cloudbeds | Mews | DIY in-house |
|---|---|---|---|---|
| Real-estate domain | 100+ ops in 14+ countries | Generic | Generic | — |
| Code + IP ownership | ||||
| Schema-first SEO + AEO | Limited | |||
| Cost guardrails | ||||
| Time to launch | 8–14 weeks | 30 days onboarding | 6+ months | Months |
| Per-seat licensing |
Real-estate domain
- Noseberry
- 100+ ops in 14+ countries
- Cloudbeds
- Generic
- Mews
- Generic
- DIY in-house
- —
Code + IP ownership
- Noseberry
- Cloudbeds
- Mews
- DIY in-house
Schema-first SEO + AEO
- Noseberry
- Cloudbeds
- Mews
- Limited
- DIY in-house
Cost guardrails
- Noseberry
- Cloudbeds
- Mews
- DIY in-house
Time to launch
- Noseberry
- 8–14 weeks
- Cloudbeds
- 30 days onboarding
- Mews
- 6+ months
- DIY in-house
- Months
Per-seat licensing
- Noseberry
- Cloudbeds
- Mews
- DIY in-house
Frequently asked questions
How long does the engagement take?
8–24 weeks depending on scope. Single-vertical launches at the lower end; multi-region platforms at the upper end.
Do we own the code?
Yes. Every line, every model, every contract. Deployed to your cloud. No SaaS lock-in, no per-seat licence.
Can you migrate from a templated SaaS?
Yes. Most builds are migrations. We rebuild on Next.js with proper schema-first SEO/AEO, keep your URLs intact, and 301 the old paths.
Do you handle ongoing ops?
Yes. Most operators continue with us on a retainer covering content, SEO, paid, and growth experiments.
Operator-led overview of serviced apartments
If you're scoping the vertical itself rather than the platform build, sub-verticals served, named clients, our operator playbook, the audience-led Serviced Apartments page is the better starting point.
See Serviced Apartments overviewServiced Apartment platform