Built for serviced-apartment operators. Not over-built short-stay PMS.
Direct-booking engine, corporate-billing flow, loyalty CRM, channel manager. Your stack, not Cloudbeds's. Cloudbeds + Mews are over-built for short-stay rather than corporate / mid-stay. We build for your actual booking pattern. 10–16 weeks.
Mid-stay + corporate-billing flows that hospitality PMS can't handle without custom workarounds.
Trusted by 50+ operators, PropTech companies & digital-first brands
Built for these operators
Single-city operators
First-property serviced-apartment brands ready to leave SaaS.
Multi-city scale-ups
5–25-asset operators across cities.
OTA-distributed brands
Operators distributing via Booking + Airbnb + direct, with corporate clients.
Corporate-stay operators
B2B-led operators with monthly + quarterly billing flows.
Who this is NOT for
- Operators under 50 keys. Cloudbeds / Lodgify will be cheaper for you.
- Pure short-stay (sub-3-night) operators. Hostaway is purpose-built for that.
- Anyone wanting hotel-grade RM + revenue management. That's a separate product space; we integrate, we don't build that.
Pick the stage that matches you
Boutique operator
Single city, 50–150 keys
Direct-booking site + 1 PMS / channel-manager integration. –50K, 10–12 weeks.
Multi-city scale-up
5–15 cities
Multi-property + guest app + loyalty + channel manager. –100K, 12–16 weeks.
Enterprise serviced-apt
15+ cities, B2B-led
Multi-region + corporate billing + loyalty CRM + custom analytics. –150K, 14–18 weeks.
The traps that tank a custom build
Custom builds drift
Without weekly checkpoints scope creep tanks the launch date and the budget.
Schema goes stale
AEO-eligible markup needs to be regenerated continuously, not hand-edited once.
PMS / CRM / web silo
Three tools run separately and reconciling spreadsheets costs more than the build.
No cost guardrails
Per-tenant + per-feature cost is invisible until the bill arrives.
Compliance afterthought
GDPR, RERA, MLS, KYC bolted on at the end is 5× the cost of building it in.
Coming from a SaaS you've outgrown?
Most serviced-apt operators land on a hospitality PMS designed for hotels. Then mid-stay flows hit the limits.
Cloudbeds
Most-common migration. Booking funnel + corporate billing migrated; Cloudbeds kept for some integrations.
Mews
Hospitality-grade but mid-stay corporate flows force custom workarounds.
Lodgify + Smoobu
Smaller operators graduating to platform-grade ownership.
The full stack, end-to-end
Direct-booking site
Conversion-tuned booking UX + payment + confirmation. Mid-stay aware.
Channel manager
OTA + GDS + direct distribution sync. Cloudbeds / Hostaway / Mews integrations.
Guest app
Bookings, support, amenity bookings + loyalty.
Corporate billing
B2B billing flows: PO numbers, monthly invoices, contract pricing.
Operator dashboard
Per-property occupancy + revenue + reviews + corporate-vs-leisure mix.
Loyalty + CRM
Repeat-booker rewards + email / WhatsApp drips.
What you actually need, not what a template ships with
Everything above is a starting point. Your business drives the scope. Every module, field, workflow, integration, role and dashboard is shaped around your team, your reporting lines and the way you actually run the business. Anything can be added, removed or changed at any stage.
Your business, your scope
We start with what your business actually needs. Modules, data, reports and roles are mapped to your P&L, not a generic feature list.
Fully customisable
Fields, workflows, dashboards, permissions and integrations are all yours to shape. Nothing is locked behind a SaaS config wall.
Add anything, anytime
New modules, integrations, reports or user roles can be added at any stage. You own the roadmap and the code.
Change as you grow
Your operating model will change. So will the platform. We build the software to bend around new markets, entities and reporting requirements.
A 6-step process
- 01
Discovery
1-week scoping sprint with stakeholders + risk register.
- 02
Design
Wireframes, brand alignment, IA, content model.
- 03
Build
Frontend + backend + integrations sprinted weekly.
- 04
Launch
Staging → UAT → DNS cutover. 301 plan if migrating.
- 05
Optimise
SEO + AEO + perf tuning. Lighthouse ≥ 95.
- 06
Operate
Retainer-backed maintenance, content, growth.
Pulled straight from the portfolio
Multi-region serviced apartment operator
Scaled bookings + ops with a Noseberry-built platform across multiple cities. Owns the codebase, no per-seat licensing.
Read the storyMulti-citydeploymentTier-1 serviced apartment operator
Launched the digital stack in under 12 weeks with full code ownership and a 90-day go-live commitment.
Read the story12-weeklaunch
Opinionated for real estate
What we can put into your platform
Every capability below is in-house. You mix and match what your business actually needs. We shape the scope in the first scoping call and lock it in a written brief before a single line of code is written.
Product and UX design
Discovery, information architecture, wireframes, high-fidelity UI, design systems, prototypes and user testing.
Full-stack engineering
Web, mobile, admin, APIs, background jobs, real-time data, event sourcing and multi-tenant architecture.
Data and reporting
Warehousing, ETL, dashboards, per-asset financials, executive reporting and investor-facing analytics.
AI and automation
Search, matching, valuation models, lease abstraction, document extraction, RAG assistants and workflow automation.
Integrations
Yardi, MRI, AppFolio, Buildium, Salesforce, HubSpot, Zoho, Stripe, Plaid, Persona, Onfido, DocuSign, Slack and more.
Payments and identity
ACH, wire, card, escrow, split payouts, KYC, AML, sanctions screening and Reg D/S/CF-aware onboarding.
Compliance and security
SOC 2 readiness, audit trails, role-based permissions, RERA/MLS/RESO alignment and jurisdiction-specific workflows.
DevOps and infrastructure
AWS, Vercel, CI/CD, blue-green deploys, monitoring, observability, disaster recovery and load testing.
Launch and run
Data migration, cutover planning, team training, product marketing, SEO/AEO launch, and ongoing engineering support.
How we stack up
| Capability | Noseberry | Cloudbeds | Mews | DIY in-house |
|---|---|---|---|---|
| Real-estate domain | 100+ ops in 14+ countries | Generic | Generic | — |
| Code + IP ownership | ||||
| Schema-first SEO + AEO | Limited | |||
| Cost guardrails | ||||
| Time to launch | 8–14 weeks | 30 days onboarding | 6+ months | Months |
| Per-seat licensing |
Real-estate domain
- Noseberry
- 100+ ops in 14+ countries
- Cloudbeds
- Generic
- Mews
- Generic
- DIY in-house
- —
Code + IP ownership
- Noseberry
- Cloudbeds
- Mews
- DIY in-house
Schema-first SEO + AEO
- Noseberry
- Cloudbeds
- Mews
- Limited
- DIY in-house
Cost guardrails
- Noseberry
- Cloudbeds
- Mews
- DIY in-house
Time to launch
- Noseberry
- 8–14 weeks
- Cloudbeds
- 30 days onboarding
- Mews
- 6+ months
- DIY in-house
- Months
Per-seat licensing
- Noseberry
- Cloudbeds
- Mews
- DIY in-house
Frequently asked questions
How long does the engagement take?
8–24 weeks depending on scope. Single-vertical launches at the lower end; multi-region platforms at the upper end.
Do we own the code?
Yes. Every line, every model, every contract. Deployed to your cloud. No SaaS lock-in, no per-seat licence.
Can you migrate from a templated SaaS?
Yes. Most builds are migrations. We rebuild on Next.js with proper schema-first SEO/AEO, keep your URLs intact, and 301 the old paths.
Do you handle ongoing ops?
Yes. Most operators continue with us on a retainer covering content, SEO, paid, and growth experiments.
Operator-led overview of serviced apartments
If you're scoping the vertical itself rather than the platform build, sub-verticals served, named clients, our operator playbook, the audience-led Serviced Apartments page is the better starting point.
See Serviced Apartments overviewServiced Apartment platform