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Noseberry Digitals
Platform development

Past 200 doors? Stop paying AppFolio's per-door rent. Own the platform.

Replace AppFolio / Buildium per-door fees with a custom platform: leasing → tenant portal → owner reporting → maintenance dispatch. Keep your accounting / dispatch SaaS if it's working. We replace the customer-facing surface that actually moves NOI. Typically 8–18 weeks.

Migrating mid-market PM operators off AppFolio + Buildium without losing a tenant record. Year-2 SaaS savings typically pay back the build.

Scope my PM platformSee engagement

Trusted by 50+ operators, PropTech companies & digital-first brands

HDFC Life
Axis Bank
Niva Bupa
Apollo Munich
Lufthansa
Amway
Kent
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee
Who needs this

Built for these operators

  • Multi-family operators

    200–10,000-unit portfolios past the AppFolio per-door tipping point.

  • SFR aggregators

    Single-family rental aggregators across multiple metros.

  • CRE managers

    Office, retail, industrial property management with tenant portals.

  • Boutique PM firms

    200–800-unit operators graduating from spreadsheets + Buildium.

  • Owner-operator hybrids

    Operators with their own + third-party-managed portfolios.

Honest fit

Who this is NOT for

  • Operators under 100 doors. Buildium / DoorLoop will be cheaper for you. We'll happily recommend the right one.
  • Teams that want to fully replace their PMS accounting. We don't replace Yardi accounting; we replace the customer-facing + leasing layer that's painful in the SaaS UX.
  • Anyone planning to sell the management business in 12 months. Owning code only pays back in year 2+.
Where are you in your journey?

Pick the stage that matches you

Boutique operator

Past 200 doors, on Buildium

Tenant portal + leasing flow on a custom stack. Keep Buildium for accounting. Typically 8–12 weeks. Pays back in year-2 SaaS savings.

See this tier

Mid-market PM

1,000–5,000 doors, on AppFolio

Full customer-facing platform + owner dashboards + maintenance flows. Typically 12–16 weeks. AppFolio savings fund the build by year-3.

See this tier

Enterprise PM

5,000+ doors, multi-region

Custom integrations to Yardi / RealPage / accounting + retention CRM + multi-region. Typically 16–24 weeks.

See this tier
Why most teams fail

The traps that tank a custom build

  • Custom builds drift

    Without weekly checkpoints scope creep tanks the launch date and the budget.

  • Schema goes stale

    AEO-eligible markup needs to be regenerated continuously, not hand-edited once.

  • PMS / CRM / web silo

    Three tools run separately and reconciling spreadsheets costs more than the build.

  • No cost guardrails

    Per-tenant + per-feature cost is invisible until the bill arrives.

  • Compliance afterthought

    GDPR, RERA, MLS, KYC bolted on at the end is 5× the cost of building it in.

Migration path

Coming from a SaaS you've outgrown?

Migrating off per-door SaaS is one of our most-requested engagements. We've done it cleanly, with URLs preserved + tenant data ported.

AppFolio

Customer-facing surface migrated; AppFolio kept for accounting only.

Buildium

Full platform migration including tenant data + maintenance history.

Yardi Breeze

2 engagements

Tenant + owner portals replaced; Yardi Voyager retained for accounting at enterprise scale.

RentManager + spreadsheet stack

Boutique 800-door operator replaced 7 disconnected tools with one Noseberry platform.

What we build

The full stack, end-to-end

  • Tenant portal + app

    Payments, maintenance, communication, amenity bookings. Branded to YOUR operator, not generic SaaS UX.

  • Owner dashboard

    Per-asset financials, vacancy, work-order spend, NOI. The view your investors actually want.

  • Leasing automation

    Application → screening → e-sig → deposit → move-in. End-to-end, no SaaS handoffs.

  • Maintenance workflows

    Vendor dispatch, SLA tracking, completion verification. Webhooks to your existing dispatch SaaS if you want to keep it.

  • Retention CRM

    Lease-renewal nudges, satisfaction surveys, win-back drips. Tied to renewal economics.

  • Discovery website

    SEO + AEO-tuned property listings funnel. Owns the long-tail city + neighborhood searches.

How we work

A 6-step process

  1. 01

    Discovery

    1-week scoping sprint with stakeholders + risk register.

  2. 02

    Design

    Wireframes, brand alignment, IA, content model.

  3. 03

    Build

    Frontend + backend + integrations sprinted weekly.

  4. 04

    Launch

    Staging → UAT → DNS cutover. 301 plan if migrating.

  5. 05

    Optimise

    SEO + AEO + perf tuning. Lighthouse ≥ 95.

  6. 06

    Operate

    Retainer-backed maintenance, content, growth.

Work

Pulled straight from the portfolio

  • Multi-region property management operator

    Scaled bookings + ops with a Noseberry-built platform across multiple cities. Owns the codebase, no per-seat licensing.

    Multi-citydeployment
    Read the story

  • Tier-1 property management operator

    Launched the digital stack in under 12 weeks with full code ownership and a 90-day go-live commitment.

    12-weeklaunch
    Read the story
Tech stack

Opinionated for real estate

  • Frontend

    Server components + great Lighthouse.

    • Next.js
    • React
    • Tailwind

  • Backend

    Boring stack that ages well.

    • Node
    • Postgres
    • Redis

  • Search + AEO

    Both classic search + AI citation surface.

    • Algolia
    • pgvector
    • schema.org

  • Payments

    Region-specific gateways for India + UAE + global.

    • Stripe
    • Razorpay
    • Telr

Every brief is scoped to the operator's goals.

We don't publish fixed pricing because every engagement is shaped to the operator's stage, scope, and target outcomes. Book a strategy call and we'll share a tailored scope, timeline, and investment range within 24 hours.

See operator outcomes
5-year TCO

What AppFolio actually costs you over 5 years

AppFolio's per-door fees scale with your portfolio. A custom platform doesn't.

DoorsAppFolio, 5 yrNoseberry, one-timeYou save
200$18K$35K—
1,000$90K$80K$10K
5,000$450K$200K$250K
10,000$900K$300K$600K

5-yr SaaS cost = published per-unit per-month list price × 60 months × units. Real-world fees often higher once transaction percentages + add-ons are included. Noseberry build = scoped one-time fee with optional 12-mo support retainer (~15% of build). Talk to us for a per-vertical quote.

Compared

How we stack up

  • Real-estate domain

    Noseberry
    100+ ops in 14+ countries
    AppFolio
    Generic
    Buildium
    Generic
    DIY in-house
    —

  • Code + IP ownership

    Noseberry
    AppFolio
    Buildium
    DIY in-house

  • Schema-first SEO + AEO

    Noseberry
    AppFolio
    Buildium
    Limited
    DIY in-house

  • Cost guardrails

    Noseberry
    AppFolio
    Buildium
    DIY in-house

  • Time to launch

    Noseberry
    8–14 weeks
    AppFolio
    30 days onboarding
    Buildium
    6+ months
    DIY in-house
    Months

  • Per-seat licensing

    Noseberry
    AppFolio
    Buildium
    DIY in-house
FAQ

Frequently asked questions

How long does the engagement take?

8–24 weeks depending on scope. Single-vertical launches at the lower end; multi-region platforms at the upper end.

Do we own the code?

Yes. Every line, every model, every contract. Deployed to your cloud. No SaaS lock-in, no per-seat licence.

Can you migrate from a templated SaaS?

Yes. Most builds are migrations. We rebuild on Next.js with proper schema-first SEO/AEO, keep your URLs intact, and 301 the old paths.

Do you handle ongoing ops?

Yes. Most operators continue with us on a retainer covering content, SEO, paid, and growth experiments.

Often shipped together

Pair it with

Researching the vertical?

Operator-led overviews

This solution serves multiple audiences: Property Management Companies, Build-to-Rent (BTR). Each has its own audience-led overview with sub-verticals and named clients.

Start with Property Management Companies