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Noseberry Digitals
Brand identity systems

Real estate brand identity systems built for property at scale

Complete identity systems, strategy, logo, color, type, motion, voice, application, for operators with multiple properties, developers with project portfolios, and PropTech scaling across markets. Designed to flex without breaking.

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Trusted by 50+ operators, PropTech companies & digital-first brands

HDFC Life
Axis Bank
Niva Bupa
Apollo Munich
Lufthansa
Amway
Kent
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee
Who it’s for

Built for these operators

  • Multi-property operators

    Need a system, not a logo.

  • Real estate developers

    Master + project sub-brand architecture.

  • PropTech scale-ups

    Ready to graduate from a logo to a system.

  • Brokerages and franchises

    Unifying agent-level brands under master identity.

  • Mergers and acquisitions

    Rebranding post-deal close.

What’s included

Everything you need, in one engagement

  • Brand strategy document

    Positioning, values, narrative, tone of voice.

  • Logo system

    Primary, secondary, monogram, favicon, lockups.

  • Color system

    Primary, secondary, functional (success, warning, error).

  • Typography system

    Headline, body, UI, display, licensing coordinated.

  • Iconography & illustration

    Custom set + extension rules.

  • Motion principles

    Easing, timing, transitions for digital surfaces.

  • Photography direction

    Composition, color treatment, art direction guide.

  • Voice & tone guide

    Written examples across surfaces.

  • Application library

    Web, app, print, signage, social, all surfaces shown.

  • Brand guideline

    30–60 page guideline (Frontify, Notion, or PDF) + Figma component library.

How we work

A predictable, weekly cadence

  1. 01

    Strategy (Weeks 1–2)

    Positioning, values, narrative architecture.

  2. 02

    Identity exploration (Weeks 3–5)

    Three directions, each a complete system slice.

  3. 03

    Refinement (Weeks 6–7)

    Pick a direction, build the full system.

  4. 04

    Application (Weeks 8–10)

    Apply across web, app, print, signage, social.

  5. 05

    Documentation (Weeks 11–12)

    Brand guideline + Figma library.

  6. 06

    Handover & training (Week 13)

    Team training, Loom playbook, 60-day support.

Tech & methodology

Opinionated for real estate

  • Stack

    • Figma
    • Frontify
    • Notion
    • Adobe Creative Suite
    • Lottie
    • Rive
    • Tokens Studio
    • Specify
Selected work

Real engagements, real outcomes

  • Case study

    Multi-country coliving operator

    Identity system across 14 properties + tenant app + dashboard.

  • Case study

    Listed developer

    Master + 8 project sub-brands under one extensible system.

  • Case study

    PropTech Series B

    Identity rebuild for category-defining moment.

Outcomes

What clients walk away with

  1. 30–60 pg

    brand guideline shipped every engagement

  2. Figma + tokens

    extensible without coming back to us

  3. Master + sub

    brand architecture for portfolios

  4. 60-day

    support for rollout questions post-handover

Pricing

Pick the tier that fits

  • Most popular

    Identity System

    From USD 32K

    10–13 weeks

    • Single brand, full system
    • 30–60 page guideline
    • Figma library + design tokens
    Scope a system

  • Master + Sub-brand Architecture

    From USD 65K

    14–18 weeks

    • Master + 3–8 sub-brands
    • For operators and listed developers
    Plan architecture

  • Identity + Rollout

    From USD 110K

    16–24 weeks

    • System + applied across web, app, signage, deck
    • End-to-end go-to-market readiness
    Plan full rollout
How we compare

Side-by-side, with the alternatives

  • Real estate domain

    Noseberry
    Generic brand agency
    Top-tier design firm
    Usually no
    Freelance designer
    Hit-or-miss

  • Master + sub-brand architecture

    Noseberry
    Generic brand agency
    Limited
    Top-tier design firm
    Freelance designer

  • Design tokens + Figma library

    Noseberry
    Generic brand agency
    Rare
    Top-tier design firm
    Sometimes
    Freelance designer

  • Application library breadth

    Noseberry
    Web + app + print + signage
    Generic brand agency
    Limited
    Top-tier design firm
    Freelance designer

  • Cost vs top-tier

    Noseberry
    40–60% lower
    Generic brand agency
    —
    Top-tier design firm
    —
    Freelance designer
    Lower

  • Ongoing support

    Noseberry
    60 days
    Generic brand agency
    Varies
    Top-tier design firm
    Premium
    Freelance designer
FAQ

Frequently asked questions

Master + sub-brand, when do we need it?

When you have 3+ properties or projects with different audiences but shared parent equity.

Will you license fonts for us?

Yes, included in scope; cost passed through at vendor pricing, no markup.

Frontify vs PDF guideline?

Frontify if your team will use it weekly; PDF if reference-only. We help decide.

What if we already have parts (logo, color)?

We audit, retain what works, rebuild what doesn't, full transparency.

Will it work for our existing website?

We show migration paths in the application library, usually phased rollout.

Pairs well with

Bundle with

Ready when you are

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