A plan rooted in the market, not in a deck.
Independent market entry planning for investors entering a new country, operators expanding into a new region, or any team launching a new asset class.
Our experience
Local intelligence, applied.
Most market entry plans are built from desk research. Ours are built from primary research, local relationships, and operating experience in the market itself. The output is a plan that survives contact with the ground, because every assumption has been tested against real operators, real capital, and real regulatory bodies in the target market.
Three ways we work with real estate leadership teams.
Pick the depth of engagement that matches the decision in front of you. Every tier starts with a senior consultant and ends with a written deliverable, not a slide deck.
01
3 to 5 weeks
Market scan
An independent scan of a candidate market or asset class. Right for teams shortlisting where to expand next and wanting structured comparison across options.
Market scan report, ranked comparison across options, top-three recommendations with rationale.
02
8 to 12 weeks
Full market entry plan
A complete entry plan covering market sizing, competitive landscape, regulatory map, operating model, capital plan, and the sequenced rollout for the first eighteen months.
Market entry plan, operating model for the new market, capital plan, regulatory map, and a rollout roadmap.
03
Through year one
Embedded entry partner
Senior consultants alongside the team through the first year of execution in the new market. Right for entries where local nuance matters and the team is far from the market.
Monthly working sessions, milestone tracking, regulatory navigation, and accountability against the entry plan.
Eight capabilities under one practice.
Every market entry engagement draws from this set. The mix is shaped by whether you are entering a new country, a new region, or a new asset class.
01
Market sizing and demand mapping
Build the market size, segmentation, and demand model for the target market, rooted in local data and primary research.
02
Competitive landscape mapping
Map who is already in the market, who is winning, and where the structural gaps for a new entrant actually sit.
03
Regulatory and tax navigation
Map the regulatory, tax, and approvals landscape that the entry plan needs to navigate, with local legal partners where required.
04
Operating model for the new market
Design the operating model the new market requires, including which functions are local and which are centralised.
05
Partner and operator selection
Identify and select the right local partners, operators, or joint venture relationships the entry needs.
06
Capital plan and structure
Match the entry to the right capital, including local capital where appropriate, and structure the round or facility accordingly.
07
Risk and scenario analysis
Stress-test the entry plan against political, regulatory, currency, and execution risk before the capital is committed.
08
Sequenced rollout and milestones
Phase the entry so capital deployment matches operating capability, with go or no-go gates at every stage.
What you walk away with.
Every full Market Entry Plan produces this set. The shorter Market Scan delivers a subset focused on the where-to-enter decision.
01
Market sizing and demand model
02
Competitive landscape map
03
Regulatory and tax navigation guide
04
Operating model for the new market
05
Partner and operator selection framework
06
Capital plan and structure recommendation
07
Risk register with scenario analysis
08
Twelve-month sequenced rollout plan
Where this practice adds the most value.
Investors entering a new country
Cross-border real estate capital entering a market for the first time, where local nuance materially affects underwriting.
Operators expanding into a new region
Operators with a working brand in one market planning the move into the next, where the operating model has to be re-grounded locally.
Teams launching a new asset class
Real estate teams extending into coliving, student housing, BTR, life sciences, or another adjacent asset class for the first time.
Sovereign and pension capital sizing a new market
Institutional capital running structured market entry diligence before committing to a country, region, or operator.
A four stage practice. A senior consultant on every project.
We keep scopes tightly bounded, our methodology disciplined, and our recommendations grounded in evidence. The result is a decision you can defend in front of your board, your investors, and your operating team.
Diagnose
We begin by understanding your business, your assets, and the stakeholder context. Every engagement opens with a structured discovery period where we frame the right questions before chasing answers.
Analyse
We combine primary research, your internal data, and external market intelligence to build evidence led hypotheses. You see our working, not only our conclusions.
Recommend
We co create a prioritised roadmap with your leadership team. Every recommendation is sequenced, costed, and risk adjusted, with the trade offs spelt out clearly.
Implement
We stay involved through execution and track outcomes against the original value case. The engagement closes when the change holds, not when the deck is delivered.
The thinking behind the work.
Why most real estate market entries get the regulatory map wrong.
The regulatory and tax assumptions in most entry decks are built from desk research, and they survive until the first asset closes. A practitioner view on why local nuance is almost always under-priced, and how to surface it before capital is committed.
Read the perspectiveDesk research finds the easy answers. Primary research finds the right ones.
Ready to talk?
Tell us about the country, the region, or the asset class in front of you. We respond within one business day with a clear point of view and, if there is a fit, a written scope.
Prefer to schedule directly?