PropTech founders and startups
PropTech ventures win on unit economics that close and a wedge that scales. Every pillar below is a lever we work with founders to move.
Framework: the 12 Pillars of real estate
What we do for proptech founders and startups
A proptech venture wins on unit economics that close at reachable scale and a wedge that defends against horizontal players. Every pillar below is one we solve for.
The 12 Pillars, applied to proptech founders and startups
Every pillar plays out differently here. This page walks how each one applies, what good looks like, and where we solve it.
Pillar 01 of 12
Business Models
The operator's problem
PropTech founders earn recurring SaaS, transaction fees, marketplace revenue or embedded finance. The model has to close at the scale you can realistically reach, not a theoretical one.
What good looks like
Unit economics that close at your reachable scale, with a clear pricing basis and target segment.
How Noseberry solves it
We model unit economics, stress-test pricing and document the go-to-market.
- Unit economics with LTV, CAC and payback
- Pricing basis and segment analysis
- GTM stress-test
- Model narrative for investors and board
Pillar 02 of 12
Concept & Product Design
The operator's problem
The product is the whole business. Wrong segment, wrong wedge, wrong pricing and the model never closes. Feature sprawl kills more startups than lack of features.
What good looks like
A focused MVP that proves the model on real customers, not a demo.
How Noseberry solves it
We validate the segment, sharpen the wedge and design the smallest product that proves the economics.
- Segment and wedge validation
- MVP scope and roadmap
- Pricing and packaging design
- Product-market fit metric dashboard
Pillar 03 of 12
Customer Experience
The operator's problem
Your customer is an operator. They live inside legacy tools. Onboarding, activation, adoption and retention decide whether your ARR compounds or churns.
What good looks like
Customers who activate within days, use daily, and renew before you ask.
How Noseberry solves it
We map the customer journey and build the onboarding, in-product and support that hold it.
- Customer-journey map from trial to renewal
- Onboarding and activation flow
- In-product engagement and health scores
- Renewal and expansion motion
Pillar 04 of 12
Fundraising & Investment
The operator's problem
PropTech investors want to see product-market fit, real cohort retention and unit economics that close. Sending a real-estate deck to a SaaS investor is how you get politely passed on.
What good looks like
A round closed cleanly on the strength of retention, unit economics and a defensible wedge.
How Noseberry solves it
We build pitch, IM, financial model, data room and investor prep.
- Seed and Series A deck variants
- Investor data room and diligence pack
- Financial model with cohort and unit economics
- Investor Q&A prep
Pillar 05 of 12
Design & Architecture
The operator's problem
Product design shapes activation and retention as much as engineering does. A beautifully engineered product with weak UX is a churned customer.
What good looks like
A product that operators use daily because it fits their workflow, not despite it.
How Noseberry solves it
We design the product, brand and user experience.
- Product design system and UX
- Brand identity for the venture
- Marketing site and product-marketing
- In-product content and empty states
Pillar 06 of 12
Marketing Strategies
The operator's problem
PropTech GTM is B2B: first 10 customers by hand, then a repeatable channel. Marketing has to feed both stages, not one or the other.
What good looks like
First 10 paying customers on the founder's calendar, then a channel that carries the next 100.
How Noseberry solves it
We run brand, marketing site, content programme and demand generation across the operator's search behaviour.
- Marketing site and product-marketing
- Content programme tied to buyer intent
- Search, social and direct campaigns
- Reporting on qualified pipeline
Pillar 07 of 12
Operations & Property Management
The operator's problem
The startup's own operations decide whether the product ships weekly, supports customers well and reports honestly. Founders often under-invest here.
What good looks like
A team that ships weekly, supports customers well and reports internally on the metrics that matter.
How Noseberry solves it
We build the operations layer: internal dashboards, support flows and reporting.
- Support and success workflow
- Internal analytics and reporting
- Product ops and release management
- Customer-health dashboards
Pillar 08 of 12
Apps & Technology
The operator's problem
Your product is the tech. Architecture decisions today determine whether you can serve enterprise tomorrow, or whether you rebuild every two years.
What good looks like
A platform that scales from ten customers to a thousand without a rebuild.
How Noseberry solves it
We design and build the product platform end to end.
- Product architecture and platform build
- Web app, mobile app and integrations
- Third-party integrations (CRM, portals, finance)
- Security, scaling and reliability infrastructure
Pillar 09 of 12
HR & Training
The operator's problem
Founders under-invest in enablement. First sales hires need a playbook and materials the founder used, not to invent them from scratch.
What good looks like
A repeatable sales motion the first 3 hires can run from day one.
How Noseberry solves it
We build the sales enablement package for the founder-to-team transition.
- Sales playbook based on founder-led motion
- Product deck and demo script
- Objection handling library
- Onboarding and training
Pillar 10 of 12
Sales & Lead Generation
The operator's problem
Startups lose deals to slow follow-up more than to bad product. First 10 customers are a founder motion; scaling requires process.
What good looks like
First contact within an hour, demo in a day, contract in a week for early customers.
How Noseberry solves it
We build the lead engine and CRM configuration for early-stage teams.
- CRM configuration for SaaS pipeline
- Lead capture and demo booking
- Trial-to-paid conversion flows
- Sales and revenue reporting
Pillar 11 of 12
Market Research & Trends
The operator's problem
Every strategic decision rests on market and cohort data. Guessing about segment, pricing or expansion costs runway.
What good looks like
Segment, pricing and expansion decisions grounded in real cohort and market data.
How Noseberry solves it
We provide research from actual cohort and market data.
- Segment and TAM analysis
- Competitor mapping and pricing benchmarks
- Cohort behaviour research
- Strategy decision document
Pillar 12 of 12
Compliance & Legal
The operator's problem
PropTech sits under data protection, security regulation, financial rules where money moves through the product, and industry-specific rules where you serve regulated operators.
What good looks like
A product that is compliant by design, not by afterthought.
How Noseberry solves it
We build compliance into architecture and data flows.
- Data protection compliance
- Security controls and audit trail
- KYC, AML and financial compliance
- Industry-specific compliance mapping
Signals it is time to talk to us
If you recognise two or more of these in your current or upcoming plan, the pillars framework will move the needle faster than another point solution.
- 1
You have paying customers but the unit economics have not closed.
- 2
Enterprise sales cycles are eating cash and no repeatable channel has emerged.
- 3
Investors are asking for cohort retention you cannot yet report.
- 4
Your product has grown features but not focus, and churn is climbing.
- 5
You are preparing to raise a seed or Series A and the materials are not ready.
- 6
You are hiring your first sales rep and there is no playbook yet.
Real people, real projects, real clients
A decade of shaping one industry. Every case study we publish is a real operator we have shipped for.
Led by
Atul Kumar Yadav
Founder & CEO
Founded Noseberry Digitals in 2019 and continues to lead the company as CEO. Sets vision and growth strategy across brand, software, marketing and AI for real estate and PropTech operators.
LinkedIn
Mayank Pokharna
Chief Operating Officer
Runs operations and delivery as COO, leading 100+ engagements across 14+ countries spanning brand, software, and AI for the property industry.
LinkedInCase studies
Real work, real outcomes
Real proptech case studies are published on our case studies hub as each MVP ships and reaches product-market fit.
100+
Operator engagements
250+
Digital products shipped
14+
Countries served
Related guides
Long-form reading tied to the pillars above. Every guide goes deeper on what works, what breaks, and what to build against.
PropTech for Founders
The playbook for building a proptech venture from wedge to Series A.
PropTech Platform Architecture
How to design a property platform that scales from ten customers to a thousand.
AI in Real Estate
Where AI is delivering real leverage across marketing, ops and product.
Real Estate App Development
Where a buyer portal or resident app earns its keep across the property lifecycle.
Real Estate Branding & Design
How brand and design carry the sale before the product is touched.
Custom Real Estate CRM Development
When off-the-shelf CRM stops working and a custom build starts paying back.
From the blog
Shorter takes on what we are seeing across engagements. Field notes, playbooks and observations from live projects.
What is PropTech? A 2026 operator-led definition
Cutting through the term - what actually is PropTech, told by operators.
PropTech MVP in 60 days. What we built, in what order, for whom
The 60-day MVP playbook from real operator shipments.
How to choose a software development company for real estate
The specific things to look for when hiring a technical partner in property.
Frequently asked questions
What does a digital agency do for proptech founders?
We help founders ship the MVP that proves the model, build the brand and marketing site the fundraise needs, and set up the sales and product operations for the next phase.
Do you work seed-stage or later?
Both. From founder-only pre-seed through Series A and beyond. The engagement flexes with what you have and what you need next.
Can you help us fundraise?
Yes. We build the deck, information memorandum, financial model with unit economics, and the data room organised for real-estate-aware investors.
Do you build the product itself?
Yes. Product design, MVP build, web and mobile apps, integrations and infrastructure - the whole stack.
How do you price for early-stage ventures?
We scope the engagement to your funding runway, prioritise the pillars that most affect your next milestone, and grow the engagement as you grow.
The full proptech founder plan
Product-market fit and defensible unit economics are won across all 12 pillars. Tell us where you are in your build and we will map the pillars that most affect your outcome.
PropTech founders and startups · 12-pillar plan · Reply within 24 hours