Vacation Rentals (STR)
Purpose-built websites, software, CRMs, and growth systems for short-term rental brands, Airbnb operators, and vacation property managers who are losing revenue to OTA fees, struggling with channel management, and ready to own their guest relationship, their booking flow, and their revenue directly.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
What does a digital agency for vacation rentals (str) do?
Noseberry Digitals delivers purpose-built digital infrastructure for vacation rental operators ready to reduce OTA dependency and grow direct revenue. From branded direct booking sites and channel management to guest experience apps and performance marketing, every solution is built specifically for how short-term rental operations actually run. Engagements run 8 to 14 weeks across 6 plus STR markets globally.
Why most teams fail here.
Vacation rentals leak 18–25% of revenue to OTAs because direct booking is a UX problem nobody fixes. Branded sites look like 2014 listings, channel management is a vendor patchwork, and guest experience starts and ends with the door code.
- ×Direct booking sites built on channel manager templates that are unbranded, unconvertible, and impossible to optimise for guests most likely to return and book direct next time.
- ×Channel managers that oversell at peak demand, drop inventory without warning, and give operators no real-time visibility into availability across their full portfolio.
- ×Guest experience that ends at check-in instructions with no concierge layer, no local recommendations, and no reason for the guest to return direct next time.
- ×Marketing spend optimised entirely for first-time acquisition with no retention strategy, no email programme, and no direct booking conversion tracking tied to actual revenue.
- ×Operator dashboards that report total bookings without breaking down ADR, RevPAR, OTA mix, or net revenue per property making it impossible to identify what is actually performing.
- ×Owner reporting built manually in spreadsheets and emailed monthly giving property owners no real-time visibility and operators no scalable way to retain owners as the portfolio grows.
Built for the specific teams that run this work.
Branded STR operators
Running a premium short-term rental brand across multiple markets and need a direct booking infrastructure, guest experience platform, and marketing engine that matches the brand standard your guests expect and reduces what you surrender to OTAs every month.
Multi-property STR brands
Managing 20 to 200 plus properties under a single brand and need a direct booking site, channel management layer, and guest experience platform that scales without breaking when demand peaks across your portfolio simultaneously.
Airbnb power host portfolios
Scaling beyond Airbnb dependency and need the infrastructure to build a direct booking channel, capture guest data, and convert one-time OTA guests into repeat direct bookers who belong to your brand, not the platform.
Vacation property management firms
Managing inventory on behalf of property owners and need a platform that handles direct bookings, owner reporting, dynamic pricing, and channel distribution without running five separate tools and manually reconciling them every month.
Hybrid coliving and STR operators
Running communities that serve both short-term guests and longer-stay residents and need a single platform flexible enough to handle both booking models, pricing structures, and guest journeys without operational compromise.
Destination management companies
Curating and managing vacation rental inventory across a specific region or destination and need a platform that handles multi-property booking, local experience integration, and guest communication at destination scale without stitching together multiple tools.
The full scope of work.
Branded direct booking site
Custom Next.js direct booking site built specifically for conversion, integrated with your channel manager and payment provider, and designed to give guests a compelling reason to book direct instead of returning to the OTA.
Channel and revenue management
Full integration or replacement of Hostaway, Cloudbeds, or Guesty with dynamic pricing rules, overbooking prevention, and real-time inventory sync across every channel in your distribution stack.
Guest experience app
Custom iOS and Android application covering digital check-in, smart lock access, food and beverage ordering, concierge requests, and neighbourhood guides, everything a guest needs before they think to ask.
Loyalty and repeat booking
Custom branded loyalty programme with direct booking discounts, repeat stay incentives, and automated re-engagement campaigns that turn first-time OTA guests into direct booking regulars who belong to your brand.
Direct booking marketing
Performance marketing, content strategy, retargeting, and email campaigns all measured against direct booking conversion lift, not impressions, clicks, or traffic metrics that do not connect to revenue.
Operator dashboard
Custom live ADR, occupancy rate, RevPAR, OTA mix, and NPS reporting across every property in your portfolio so every revenue decision is backed by current data and not a manually compiled monthly export.
Our 6-step delivery process.
- 01
Discover
On-property visits, ops walkthrough and executive interviews.
- 02
Direct booking audit
Read on current direct booking conversion and the 5 fixes that lift it 30 to 60 percent in 90 days.
- 03
Scope
Phased proposal, site first, then guest app, then loyalty and ops.
- 04
Build
Pilot with 5 to 10 properties and portfolio rollout, 8 to 14 weeks for full direct booking surface.
- 05
Launch
Cutover with weekly direct booking conversion reviews.
- 06
Compound
Quarterly RevPAR and OTA mix review.
You may also need these
Most engagements grow into 3–4 services as the work compounds. Here's where vacation rentals (str) naturally pairs.
Ready to tell us what you're building?
We come back with a written proposal in 5 business days. No slides, no hard sell. And if we're not the right partner, we'll tell you that.
No slides. No sales pitch. Just a focused strategy call.
Vacation Rentals (STR)
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Frequently asked questions
Can you replace Hostaway, Guesty, or Cloudbeds?
Yes, and we have. Most engagements either replace the channel manager entirely when it is the bottleneck or rebuild the direct booking and guest experience layer around it when your team is already trained on it and the data is clean. We scope the right approach in writing before any work begins.
How fast can direct booking conversion improve?
A 30 to 60 percent lift within 90 days from a baseline of 8 to 12 percent is realistic for most operators. The biggest gains come from converting existing traffic, because direct booking is almost always a UX and trust problem, not a traffic problem. We baseline your conversion rate at the start of every engagement so the improvement is visible and attributable.
What about OTA dependency?
OTAs are a legitimate distribution channel and we never recommend abandoning them. The goal is a healthier mix, typically 40 to 55 percent direct, 35 to 50 percent OTA, and the remainder through groups and corporate. We help you ratchet up direct booking revenue without losing the OTA volume that keeps occupancy stable during the transition.
Can you build an owner portal for property management firms?
Yes. Owner portals are a standard part of our vacation property management engagements. Each property owner gets a live view of their asset performance covering occupancy, ADR, RevPAR, booking source, and net revenue, updated in real time so your team stops spending hours on manual monthly reports and starts retaining owners through transparency.
Do you handle dynamic pricing or do we need a separate tool?
We integrate with leading dynamic pricing tools including PriceLabs, Wheelhouse, and Beyond as part of the channel management layer. For operators who want pricing logic built directly into the platform without a third-party dependency, we build custom dynamic pricing rules based on seasonality, lead time, competitor rates, and demand signals specific to your market.