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Noseberry Digitals
Living

Branded Residences

We build the complete digital stack for hotel-branded residential properties, custom websites, resident apps, CRMs, and a growth and marketing engine designed to put your property in front of the right buyers and convert them.

Trusted by 50+ operators, PropTech companies & digital-first brands

  • Harrington HousingHarrington Housing
  • Hive ColivHive Coliv
  • Edge LivingEdge Living
  • CDA ColivingCDA Coliving
  • FllatFllat
  • VolleyVolley
  • TheVibesTheVibes
  • CasaPayCasaPay
  • JumboTigerJumboTiger
  • Everything ColivingEverything Coliving
  • BookmycolivingBookmycoliving
  • BhutaniBhutani
  • GulshanGulshan
  • Harrington HousingHarrington Housing
  • Hive ColivHive Coliv
  • Edge LivingEdge Living
  • CDA ColivingCDA Coliving
  • FllatFllat
  • VolleyVolley
  • TheVibesTheVibes
  • CasaPayCasaPay
  • JumboTigerJumboTiger
  • Everything ColivingEverything Coliving
  • BookmycolivingBookmycoliving
  • BhutaniBhutani
  • GulshanGulshan
  • CRCCRC
  • M3MM3M
  • GodrejGodrej
  • OmaxeOmaxe
  • SikkaSikka
  • LodhaLodha
  • MahagunMahagun
  • PrestigePrestige
  • SawasdeeSawasdee
  • CRCCRC
  • M3MM3M
  • GodrejGodrej
  • OmaxeOmaxe
  • SikkaSikka
  • LodhaLodha
  • MahagunMahagun
  • PrestigePrestige
  • SawasdeeSawasdee
In short

What does a digital agency for branded residences do?

Noseberry Digitals works with branded residences operators on a project basis. We have delivered engagements across hotel-branded residential properties and are happy to scope what the right build looks like for your asset. Every project is custom scoped, clearly delivered, and owned by you outright with no licence fees and no vendor dependency. Engagements typically run 10 to 18 weeks.

Who we serve

Built for the teams that operate at the intersection of hospitality and residential.

  • Hotel-branded residential operators

    You manage a branded residence tied to an established hospitality flag and the digital experience your buyers encounter needs to reflect the same standard your brand delivers on the hospitality side. We build the websites, CRMs, and resident platforms that close that gap and protect the integrity of your brand at every touchpoint.

  • Lifestyle brands entering residential

    You are a lifestyle or luxury brand making a deliberate move into residential property and need a digital foundation that is built to the same standard as the brand you have spent years building. We deliver the full stack, from custom website and resident app to leasing infrastructure and growth marketing, scoped precisely and owned by you outright.

  • Luxury real estate developers

    You are developing a high-end residential asset and need a digital presence that commands the attention of the right buyers before the first unit is sold. We build launch-ready websites, investor-facing portals, and sales CRMs that are designed to generate qualified interest and support your project from pre-launch through to full sell-out.

  • Real estate marketing and sales teams

    You are managing the sales or marketing function for a branded residential project and your current tools are not built for the complexity of a luxury launch. We build the CRM workflows, lead automation systems, and performance marketing infrastructure your team needs to move faster, qualify better, and close with confidence.

What's included

The full scope of work.

Hospitality-led brand identity

We build a brand identity system designed specifically for the branded residences market, where the visual language, tone, and digital presentation have to meet hospitality-grade expectations. From design guidelines to full digital rollout, every element is built to reflect the premium standard your buyers and brand partners expect before they ever step inside the property.

Direct booking and long-stay leasing

We build a custom booking and leasing platform that handles both short-stay reservations and long-term lease journeys within a single, unified system. If you are managing a property that serves both transient guests and long-stay residents, this gives your team one platform to run both without the operational complexity of stitching together separate tools.

Resident app with dual-mode access

We build a resident app that operates in two modes within the same interface, a hospitality-grade experience for short-stay guests and a residential-grade experience for long-term tenants. Both modes share a single data layer so your team has one source of truth for occupancy, requests, and communications regardless of who is staying or living in the unit.

Often shipped together

You may also need these

Most engagements grow into 3–4 services as the work compounds. Here's where branded residences naturally pairs.

Ready when you are

Ready to tell us what you're building?

We come back with a written proposal in 5 business days. No slides, no hard sell. And if we're not the right partner, we'll tell you that.

See case studies

No slides. No sales pitch. Just a focused strategy call.

FAQ

Frequently asked questions

How do you decide whether the experience should feel like a hotel or a residential product?

It depends on who is using it and what they are doing at that moment. The booking and short-stay surface is built to hospitality-grade standards because that is the expectation a guest arrives with. The leasing, community, and long-term resident surface is built to residential-grade standards because that is what someone who lives there actually needs day to day. Both run on a single shared data layer so your team is never managing two separate systems.

Can you work with our existing hospitality brand guidelines?

Yes. If your brand flag has established design standards, visual guidelines, or co-branding requirements, we work within them. We have experience building digital products that sit within strict brand frameworks without compromising the quality or functionality of what we deliver. Everything we build reflects your brand identity as the primary expression, not ours.

We are launching a branded residence from scratch. Where do you start?

We start with a scoping conversation to understand the asset, the buyer profile, the brand relationship, and what needs to be live and by when. From there we put together a written proposal covering exactly what we will build, in what order, and within what timeline. Most branded residence builds run 10 to 18 weeks depending on scope. You will know the full picture before any work begins.

Do you handle the marketing and lead generation side or just the build?

We handle both. If you need a growth and performance marketing engine alongside the website, CRM, and resident app, we scope that as part of the same engagement. We build the infrastructure and run the campaigns so your sales team has qualified leads coming in from day one rather than waiting for the build to finish before thinking about growth.

Who owns the website, software, and CRM once the project is complete?

You do, entirely. Everything we build is handed over to you at the end of the engagement with full ownership and no ongoing licence fees. You are not renting access to a platform someone else controls. The code, the design, the data, and the infrastructure are yours to operate, modify, and scale as your portfolio grows.