Dholera Breeze, a plotted land investment product inside the Dholera Special Investment Region (DSIR), a Government of India-notified greenfield Smart City in Gujarat.

Where is Dholera SIR?

Approximately 100 km south of Ahmedabad in Gujarat, spread across 920 sq km. It is part of the Delhi-Mumbai Industrial Corridor (DMIC) and is positioned around major upcoming infrastructure, including the Dholera International Airport, the Ahmedabad-Dholera Expressway, and the Foxconn-Vedanta semiconductor fab.

What was the engagement? A

Three-month full-funnel growth marketing engagement on Meta Ads (Facebook + Instagram) for plotted land investment lead generation and creator amplification, executed between November 2024 and February 2025.

How much ad spend was managed?

₹7,79,024.84 (₹7.79 lakh+) in managed Meta Ads spend over three months.

How many leads were generated?

5,000+ qualified investor leads across 28 campaigns.

What was the cost per lead?

Approximately ₹155 average CPL, trending down across the launch sequence from ₹467 to ₹252 as audience learnings compounded.

Building a Full-Funnel Growth Engine for a Smart City Plot Launch

Scope of work

Full-funnel Meta Ads system that turns plot launches into a steady pipeline of high-intent, sales-ready buyer leads.

Industry: Real Estate(Gujarat, India)
Project timeline: 3 months

View Website

Building a Full-Funnel Growth Engine for a Smart City Plot Launch — Noseberry Digitals case study

Want a deeper analysis?

Ready to book a 30-minute strategy call?

We'll map the right digital moves for your real estate business, no pitch deck, no commitment.

See case studies

No slides. No sales pitch. Just a focused strategy call.

More case studies

Driving Commercial Investment Leads with Search Ads for a Noida Landmark Project

3,100+

Clicks

Driving Luxury Villa Enquiries with Search Ads for a Greater Noida Resort Township