Building a Full-Funnel Growth Engine for a Smart City Plot Launch
Tell us the outcome you're chasing. We'll scope it in one call
Ready to talk
Book a strategy call
Free. No commitment. We'll map your business, scope the work, and tell you whether we're the right fit.
Book the callStill evaluating
PropTech Readiness Index
5 minutes. 12 factors. Get a personalized audit of your operations, marketing, and technology stack.
Take the indexJust exploring
Get our monthly newsletter
Real estate tech insights for professionals across 100+ countries. Signal over noise. Free, first Saturday of every month.
Subscribe free
FAQ
What is the project?
Dholera Breeze, a plotted land investment product inside the Dholera Special Investment Region (DSIR), a Government of India-notified greenfield Smart City in Gujarat.
Where is Dholera SIR?
Approximately 100 km south of Ahmedabad in Gujarat, spread across 920 sq km. It is part of the Delhi-Mumbai Industrial Corridor (DMIC) and is positioned around major upcoming infrastructure, including the Dholera International Airport, the Ahmedabad-Dholera Expressway, and the Foxconn-Vedanta semiconductor fab.
What was the engagement? A
Three-month full-funnel growth marketing engagement on Meta Ads (Facebook + Instagram) for plotted land investment lead generation and creator amplification, executed between November 2024 and February 2025.
How much ad spend was managed?
₹7,79,024.84 (₹7.79 lakh+) in managed Meta Ads spend over three months.
How many leads were generated?
5,000+ qualified investor leads across 28 campaigns.
What was the cost per lead?
Approximately ₹155 average CPL, trending down across the launch sequence from ₹467 to ₹252 as audience learnings compounded.
