Real estate social media marketing. Organic + paid, brand + lead-gen
Social media marketing for real estate operators, brokerages, developers, and PropTech founders. Instagram, LinkedIn, TikTok, Facebook, YouTube. Content + community + lead-gen, integrated with your CRM and pipeline.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Coliving / BTR operators
Building community + tenant acquisition.
Real estate developers
Project + brand storytelling.
Brokerages
Scaling agent-level + brand-level social.
PropTech founders
Building thought-leadership + demand-gen.
Property managers
Tenant + owner audience.
Investment platforms
Retail + accredited investor audience.
Everything you need, in one engagement
Channel strategy
Platform mix per ICP and content type.
Content calendar
Weekly/monthly editorial plan.
Content production
Static, carousel, video, reel, story.
Community management
Engagement, DMs, comments, moderation.
Influencer + UGC
Selective, real-estate-relevant, properly contracted.
Paid amplification
Boosting top organic + dedicated paid social.
Hashtag + caption strategy
Discoverability + engagement.
Reporting + analytics
Engagement, audience growth, lead attribution.
Trend monitoring
Real estate + property + design + neighborhood content.
CRM integration
For lead-gen content with form capture.
A predictable, weekly cadence
- Step 01
Discovery (Weeks 1–2)
Audience, current state, brand voice.
- Step 02
Strategy (Weeks 3–4)
Channel mix, content pillars, calendar architecture.
- Step 03
Setup (Weeks 5–6)
Content templates, scheduling tools, analytics dashboards.
- Step 04
Launch (Week 7)
First month of content live.
- Step 05
Optimize (ongoing)
Weekly performance review + monthly content adjustment.
- Step 06
Quarterly strategic review
Pillar evolution, new format tests.
Opinionated for real estate
Stack
- Buffer
- Sprout Social
- Later
- Notion (content calendar)
- Canva / After Effects / Lottie
- CapCut
- Adobe Premiere
- Meta Business Suite
- LinkedIn Campaign Manager
- TikTok Ads
- YouTube Studio
- Brand24, Mention (social listening)
Real engagements, real outcomes
Real estate (Hindustan Vidyut Products)
Improving brand visibility.
- 3000+ creatives delivered
Coliving operator
Instagram + TikTok community building.
- 240% follower growth in 6 months
PropTech founder
LinkedIn thought-leadership.
- 18K LinkedIn followers in 12 months
What clients walk away with
3000+
creatives delivered for real estate clients
18+/mo
social posts sustained throughput on retainer
Templated
brand-consistent at scale via brand-system discipline
Attributed
social → CRM tracking where applicable
Pick the tier that fits
Social Strategy + Audit
3–4 weeks
- Audit + ICP + 90-day plan
- Channel mix + content pillars
Social Retainer Lite
Ongoing
- 3 channels
- 8 posts/week
- Engagement + reporting
- Most popular
Social Retainer Pro
Ongoing
- 4 channels, 18+ posts/week
- Community mgmt
- Trend monitoring
Social + Paid Amplification
Ongoing
- Adds paid social spend management
- + media spend
Side-by-side, with the alternatives
| Capability | Noseberry | Generic social agency | Real estate marketing firm | Freelance |
|---|---|---|---|---|
| Real estate domain | Varies | |||
| Multi-platform breadth | 5+ platforms | Varies | Varies | Varies |
| Content production speed | 24–72 hrs | Variable | Variable | Variable |
| Community management | Included | Add-on | Varies | Varies |
| Paid amplification | Varies | Varies |
Real estate domain
- Noseberry
- Generic social agency
- Real estate marketing firm
- Freelance
- Varies
Multi-platform breadth
- Noseberry
- 5+ platforms
- Generic social agency
- Varies
- Real estate marketing firm
- Varies
- Freelance
- Varies
Content production speed
- Noseberry
- 24–72 hrs
- Generic social agency
- Variable
- Real estate marketing firm
- Variable
- Freelance
- Variable
Community management
- Noseberry
- Included
- Generic social agency
- Add-on
- Real estate marketing firm
- Varies
- Freelance
- Varies
Paid amplification
- Noseberry
- Generic social agency
- Varies
- Real estate marketing firm
- Varies
- Freelance
Frequently asked questions
Which platforms. For residential real estate?
Instagram + Facebook primary. TikTok for Gen Z / millennial. LinkedIn for high-end residential + B2B.
Which platforms. For PropTech?
LinkedIn primary, Twitter / X secondary, YouTube for thought-leadership.
Frequency. Daily, weekly?
Daily for Instagram + TikTok; 3–5× weekly for LinkedIn + Facebook; 2× weekly for YouTube. Quality > quantity.
Influencer marketing. How to evaluate?
Audience overlap with ICP, engagement rate, content fit, prior work, FTC-compliant disclosure.
Community management. What's included?
DM responses, comment moderation, follower outreach, crisis flagging. Within retainer-scoped hours.
Reels vs static. What works in real estate?
Reels for property tours + neighborhood guides + agent personality. Static for listings, market data, infographics.
Related reading
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