Real estate PR services. Earned media for property and PropTech
PR services for real estate operators, developers, and PropTech founders. Industry trade press (Inman, REJournals, Business of Home), business press (WSJ, FT, Forbes), regional press, podcast guesting, awards strategy.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
PropTech founders
Seed → Series C building category authority.
Real estate developers
Project-launch + brand PR.
Coliving / BTR operators
Funding announcements + market expansion.
Brokerages
Category leadership + agent recruiting PR.
Real estate funds
LP announcements + thought leadership.
Investment platforms
Retail-investor education + brand PR.
Everything you need, in one engagement
PR strategy
Narrative arc, key milestones, target outlets, spokesperson coaching.
Press release writing + distribution
For funding, launches, milestones.
Media relations
Relationships with real-estate-vertical journalists.
Founder thought-leadership
Bylined articles, op-eds, expert commentary.
Podcast guesting
Booking + prep + amplification.
Awards strategy
Inman, HousingWire, Crain's, regional, ESG.
Crisis communications
When needed (PR is also defense).
Speaking opportunities
Inman Connect, MIPIM, NAREE, NAA, ULI.
Reactive media response
Handling inbound press inquiries.
Coverage tracking + reporting
Share-of-voice, sentiment, attribution.
A predictable, weekly cadence
- Step 01
Discovery (Weeks 1–2)
Story audit, narrative development, target outlet list.
- Step 02
Strategy (Weeks 3–4)
90-day plan, milestone calendar, spokesperson prep.
- Step 03
Outreach (ongoing)
Pitch development, journalist relationships, follow-ups.
- Step 04
Crisis-ready setup (Week 5)
Escalation paths, holding statements, key messaging.
- Step 05
Quarterly strategic review
Coverage analysis, narrative evolution.
Opinionated for real estate
Stack
- Muck Rack
- Cision
- Prowly
- Notified
- BuzzStream
- Trendkite
- Critical Mention
- Notion (editorial calendar)
- Proprietary journalist relationships
Real engagements, real outcomes
PropTech founder
Inman + HousingWire + REJournals coverage on Series A.
Coliving operator
Forbes 30 Under 30 + multi-outlet category coverage.
Real estate developer (UAE)
Khaleej Times + Gulf News + Business Insider coverage.
What clients walk away with
Vertical
real-estate journalist relationships. Inman, HousingWire, REJournals, Business of Home
Multi-region
US, UK, UAE, India, Singapore press relationships
Awards
Inman, HousingWire, Crain's, ESG, regional
Crisis-ready
escalation paths + holding statements + key messaging documented
Pick the tier that fits
PR Audit + Strategy
4 weeks
- Story audit + narrative
- 90-day milestone calendar
PR Retainer Lite
Ongoing
- Press releases + reactive media
- Coverage tracking
- Most popular
PR Retainer Pro
Ongoing
- Active outreach + thought-leadership + awards
- Spokesperson coaching
- Crisis-ready playbook
Project-Launch PR Sprint
8–12 weeks
- Specific funding/launch
- Multi-outlet pitch
- Amplification
Side-by-side, with the alternatives
| Capability | Noseberry | Generic PR firm | Real estate PR firm | DIY |
|---|---|---|---|---|
| Real estate / PropTech domain | Varies | |||
| Trade + business + regional press | All three | Often business-only | Often trade-only | Varies |
| Awards strategy | Varies | Varies | ||
| Multi-region | US/UK/UAE/IN | Often single-region | Varies | Varies |
| Crisis-ready | Varies |
Real estate / PropTech domain
- Noseberry
- Generic PR firm
- Real estate PR firm
- DIY
- Varies
Trade + business + regional press
- Noseberry
- All three
- Generic PR firm
- Often business-only
- Real estate PR firm
- Often trade-only
- DIY
- Varies
Awards strategy
- Noseberry
- Generic PR firm
- Varies
- Real estate PR firm
- DIY
- Varies
Multi-region
- Noseberry
- US/UK/UAE/IN
- Generic PR firm
- Often single-region
- Real estate PR firm
- Varies
- DIY
- Varies
Crisis-ready
- Noseberry
- Generic PR firm
- Real estate PR firm
- Varies
- DIY
Frequently asked questions
Realistic PR results. How much coverage?
Tier-1 hits per year: 1–3 (WSJ/FT/Forbes). Trade press: 6–12 quality hits per year. Podcast guesting: 8–16 episodes per year. Realistic.
Pay-for-play. Do you use it?
No. Pay-for-play loses long-term credibility and isn't real coverage. We pursue earned exclusively.
Press releases. Worth it?
For funding announcements + major milestones, yes (with newswire distribution). For minor news, often skip and pitch directly.
Awards. Worth pursuing?
Yes. Inman + HousingWire + regional + ESG. Costs $0–$2K to apply, weeks of work; pays back in credibility for years.
Crisis comms. When do we need them?
Set up the playbook before you need it. We document escalation paths, holding statements, key messaging during normal-state engagement.
Spokesperson coaching?
Founder + spokesperson media training included in PR Pro retainer. Critical for tier-1 outlets.
Related reading
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