Real estate Meta Ads. Facebook + Instagram for property at scale
Meta Ads management for real estate operators, brokerages, developers, and PropTech founders. Lead-gen, conversion campaigns, dynamic ads, retargeting. Conversions API native, lead-quality optimised, integrated with your CRM.
Meta Business Partner · 100+ real estate Meta accounts
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Coliving / BTR operators
City + neighborhood targeting.
Real estate developers
Project-launch campaigns.
Brokerages
Branded + agent-level campaigns.
Property managers
Tenant acquisition.
Real estate marketplaces
Two-sided acquisition.
PropTech founders
B2C consumer acquisition.
Everything you need, in one engagement
Facebook + Instagram Ads
Feed, stories, reels, marketplace.
Lead generation campaigns
Instant forms, fast lead capture.
Conversion campaigns
To landing pages with optimised conversion events.
Dynamic ads (DPA)
For marketplaces and listing sites.
Retargeting funnels
Across awareness → consideration → conversion.
Special Ad Category compliance
Required for housing in supported markets.
Conversions API + Pixel + Offline Conversion
Full-stack tracking.
Creative production
Static, video, carousel, motion.
Audience strategy
Saved audiences, lookalikes, retargeting layers.
Frequency + creative rotation discipline
Fight ad fatigue.
CRM integration
Lead handoff to Salesforce / HubSpot / Zoho.
A predictable, weekly cadence
- Step 01
Audit (Week 1)
Account, Pixel/CAPI, audience structure.
- Step 02
Strategy (Weeks 2–3)
Campaign architecture, creative concepts, audience strategy.
- Step 03
Setup (Weeks 3–4)
Conversions API, Pixel, account restructure.
- Step 04
Creative production (Weeks 4–5)
Video + static + carousel.
- Step 05
Launch (Week 6)
Phased per campaign objective.
- Step 06
Optimize (weekly)
Creative rotation, audience iteration, bid strategy.
- Step 07
Reallocate (monthly)
Budget reallocation.
- Step 08
Strategic review (quarterly)
Creative refresh, audience strategy evolution.
Opinionated for real estate
Stack
- Meta Ads Manager
- Conversions API
- Meta Pixel
- Offline Conversions
- Catalog (DPA)
- Special Ad Category (Housing)
- GTM server-side
- Stape / Addingwell
- Hyros / Triple Whale (attribution)
- Canva / After Effects / Lottie (creative)
Real engagements, real outcomes
Coliving operator (UK)
Meta + Conversions API.
- 280 leads/month sustained
Real estate developer (UAE)
Project-launch Meta campaign.
- Sold-out 240 units
Property manager (US)
Tenant acquisition programme.
- 78% reduction in lead-cost vs prior agency
What clients walk away with
78%
CPL reduction typical (last 12 engagements vs prior agency)
20–40%
attribution recovery via Conversions API native
Compliant
Special Ad Category. Required for housing, properly configured
True ROAS
CRM-integrated reporting. Not just CPL
Pick the tier that fits
Meta Ads Audit
2–3 weeks
- Account + Pixel/CAPI audit
- 90-day plan
- Most popular
Meta Ads Retainer (Mid)
Ongoing
- Lead-gen + conversion campaigns
- + media spend
- CAPI native
Meta Ads Retainer (Full)
Ongoing
- Multi-objective + creative production
- + media spend
- Frequency discipline
Project-Launch Meta Campaign
8–12 weeks
- Sprint format
- Single project launch
- + media spend
Side-by-side, with the alternatives
| Capability | Noseberry | Generic Meta agency | Real estate Meta firm | In-house |
|---|---|---|---|---|
| Real estate domain | 100+ accounts | Varies | ||
| Conversions API native | Varies | Varies | Varies | |
| Special Ad Category compliance | Varies | Varies | ||
| Creative production | Built in | Add-on | Varies | Hire-dependent |
| CRM integration | Varies | Varies | ||
| Media markup | None | 10–25% | 10–25% | None |
Real estate domain
- Noseberry
- 100+ accounts
- Generic Meta agency
- Real estate Meta firm
- In-house
- Varies
Conversions API native
- Noseberry
- Generic Meta agency
- Varies
- Real estate Meta firm
- Varies
- In-house
- Varies
Special Ad Category compliance
- Noseberry
- Generic Meta agency
- Varies
- Real estate Meta firm
- In-house
- Varies
Creative production
- Noseberry
- Built in
- Generic Meta agency
- Add-on
- Real estate Meta firm
- Varies
- In-house
- Hire-dependent
CRM integration
- Noseberry
- Generic Meta agency
- Varies
- Real estate Meta firm
- Varies
- In-house
Media markup
- Noseberry
- None
- Generic Meta agency
- 10–25%
- Real estate Meta firm
- 10–25%
- In-house
- None
Frequently asked questions
Special Ad Category. What does it mean?
Housing, employment, credit ads have restricted targeting in US, Canada (no age, gender, ZIP, lookalikes from custom audiences). We comply.
Lead-gen ads vs landing-page conversion campaigns?
Lead-gen ads have 3–5× lower CPL but 30–50% lower lead quality. Test both per market.
Conversions API. Necessary?
Yes. IOS 14.5 ATT broke client-side tracking. CAPI recovers 20–40% of signal.
How much creative do we need?
Test 5–10 creative concepts at launch; refresh winners every 4–6 weeks. Ad fatigue kills accounts.
Carousel vs single-image vs video?
Video > Carousel > Single-image generally. But test per audience. Exceptions exist.
Frequency cap?
2–3 impressions/week for awareness; 5–8 for retargeting. Above that, ad fatigue.
Related reading
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