Real estate influencer marketing. Selectively partnered, properly disclosed
Influencer marketing for real estate operators, developers, and PropTech founders. Real estate creators, design influencers, lifestyle creators, B2B thought-leaders. Selected for ICP fit, properly contracted, FTC-compliant disclosure.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Coliving / BTR operators
Working with lifestyle + neighborhood creators.
Real estate developers
Design + architecture + lifestyle creators.
PropTech founders
B2B thought-leaders + creator economy.
Brokerages
Agent-amplifying creator partnerships.
Real estate marketplaces
Consumer-facing creator strategies.
Investment platforms
Finance + investing creator partnerships.
Everything you need, in one engagement
Creator strategy
ICP fit, audience overlap, brand fit, content style.
Creator sourcing + vetting
Audience authenticity (no bots), engagement quality.
Contract + brief development
Deliverables, exclusivity, usage rights, payment.
Content review + approval
Brand alignment without micromanaging creator voice.
FTC / ASA / regional compliance
Proper disclosure (#ad, #sponsored, etc.).
Performance tracking
Engagement, reach, CPL where attribution-feasible.
Long-term ambassador programmes
For sustained partnerships vs one-off.
UGC content licensing
Turn creator content into paid social fuel.
Talent + manager relationships
Direct to creators + via management.
A predictable, weekly cadence
- Step 01
Strategy (Week 1)
Campaign goal, ICP, creator type, budget allocation.
- Step 02
Sourcing + vetting (Weeks 2–3)
Shortlist of 8–15, deep vetting of 4–6.
- Step 03
Outreach + contracting (Weeks 3–5)
Negotiation, brief, contract.
- Step 04
Content development (Weeks 5–8)
Creator-led with brand input, review.
- Step 05
Launch + amplify (per campaign)
Organic + paid amplification.
- Step 06
Reporting + iterate (post-campaign)
Performance, learnings, next-round shortlist.
Opinionated for real estate
Stack
- CreatorIQ
- Aspire
- Grin
- Modash (audience analysis)
- HypeAuditor
- Social Blade
- CreatorDB
- IG / TikTok / YouTube native analytics
- UTM + tracking link discipline
- Proprietary creator relationships
Real engagements, real outcomes
Coliving operator (UK)
Lifestyle creator partnerships across 6 cities.
- 240% follower growth
PropTech founder
B2B thought-leader podcast + content amplification.
Real estate developer (India)
Design + architecture creator campaign for project launch.
What clients walk away with
Vetted
audience-authenticity check. No bots, no inflated metrics
Compliant
FTC / ASA. Proper disclosure every campaign
Programmes
long-term ambassador programmes available
Licensed
UGC. Creator content reused as paid social fuel
Pick the tier that fits
Influencer Strategy + Sourcing
3–4 weeks
- Strategy + creator shortlist
- Vetting + brand fit
Single Campaign
4–8 weeks
- 3–5 creators
- + creator fees
- Content + amplification
- Most popular
Influencer Retainer
Ongoing
- Sustained ambassador programme
- + creator fees
- Quarterly reviews
Creator Network Build-out
One-time
- Long-term creator programme
- + creator fees
- Network mgmt setup
Side-by-side, with the alternatives
| Capability | Noseberry | Generic influencer agency | Real estate marketing firm | DIY |
|---|---|---|---|---|
| Real estate domain | Varies | |||
| Audience-authenticity vetting | Default | Varies | Varies | |
| FTC compliance discipline | Varies | Varies | ||
| UGC licensing | Varies | |||
| Long-term ambassador programmes | Varies | Varies |
Real estate domain
- Noseberry
- Generic influencer agency
- Real estate marketing firm
- DIY
- Varies
Audience-authenticity vetting
- Noseberry
- Default
- Generic influencer agency
- Varies
- Real estate marketing firm
- Varies
- DIY
FTC compliance discipline
- Noseberry
- Generic influencer agency
- Varies
- Real estate marketing firm
- Varies
- DIY
UGC licensing
- Noseberry
- Generic influencer agency
- Varies
- Real estate marketing firm
- DIY
Long-term ambassador programmes
- Noseberry
- Generic influencer agency
- Varies
- Real estate marketing firm
- Varies
- DIY
Frequently asked questions
Mega vs micro vs nano influencers. Which?
Micro (10–100K) usually best ROI for real estate. Engaged audiences, lower cost, more authentic. Mega (500K+) for awareness only.
How to evaluate audience authenticity?
Modash / HypeAuditor for follower-quality scoring; engagement-rate sanity check (>3% organic for micro creators).
Disclosure. How strict?
FTC + ASA + regional rules. We require #ad or #sponsored at the start of caption + verbal mention in video. Non-negotiable.
Exclusivity. What's reasonable?
30 days post-campaign in same category typical. Longer for brand ambassador deals.
Usage rights. What should we get?
Minimum: organic placement on creator channel. Recommended: 6-month paid amplification rights + UGC license for owned channels.
Creator pricing. What's fair?
Varies wildly. Micro IG/TikTok: $200–$2K/post. Mid (100K–500K): $2K–$15K. Mega: $15K+. We negotiate per market.
Related reading
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