Real estate Google Ads. Search, Performance Max, YouTube, LSAs
Google Ads management for real estate operators, brokerages, developers, and PropTech founders. Search, Performance Max, YouTube, Display, Local Services Ads. Managed against pipeline + revenue, not just clicks.
Google Ads Premier Partner · 100+ real estate Google Ads accounts
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Brokerages
High-intent buyer + seller search.
Real estate developers
Project-keyword campaigns.
Coliving / BTR operators
City + neighborhood + property-type search.
Property managers
Tenant + owner acquisition.
PropTech founders
Category-keyword + branded-keyword campaigns.
Real estate marketplaces
Two-sided keyword strategy.
Everything you need, in one engagement
Google Search Ads
Keyword strategy, ad copy, ad extensions, sitelinks.
Performance Max
For established brands with conversion data.
YouTube Ads
For high-consideration real estate purchases.
Google Display Network
Retargeting + prospecting.
Local Services Ads (LSAs)
For brokerages eligible in supported markets.
Google Maps Ads
For local discovery.
Smart Bidding strategy
Target CPA, Target ROAS, Maximize Conversions.
Server-side conversion tracking
Google Ads + GA4 server-side.
Negative keyword discipline
Weekly review first 90 days.
Landing-page testing
Coordinated with /real-estate-website-development.
CRM integration
Salesforce, HubSpot, Zoho integration for true ROAS.
A predictable, weekly cadence
- Step 01
Account audit (Week 1)
Account structure, attribution, conversion tracking.
- Step 02
Strategy (Weeks 2–3)
Campaign architecture, keyword strategy, bidding strategy.
- Step 03
Setup (Weeks 3–4)
Tracking, conversion APIs, account restructure.
- Step 04
Launch (Week 5)
Phased per campaign type.
- Step 05
Optimize (weekly)
Bids, ad copy, negatives, landing pages.
- Step 06
Reallocate (monthly)
Campaign-level budget reallocation.
- Step 07
Strategic review (quarterly)
Campaign architecture evolution.
Opinionated for real estate
Stack
- Google Ads
- Google Ads Editor
- GA4
- GTM server-side
- Optmyzr
- Conversions API for Web
- Google Tag Assistant
- Search Ads 360 (enterprise)
- Ahrefs / Semrush (keyword research)
- Optimizely / VWO (LP testing)
Real engagements, real outcomes
Coliving operator
Google Ads + Zoho integration.
- 462 leads
- $42 CPL (vertical avg ~$120)
Real estate developer
Project-launch campaign.
- $0.18 average position 1.4
PropTech B2B
Category keyword #1 paid + organic combined.
What clients walk away with
40–60%
typical CPL reduction within 90 days
65%
of Indian real estate searches start on Google
20–40%
attribution recovery via server-side tracking
True ROAS
CRM-integrated reporting. Revenue impact, not vanity metrics
Pick the tier that fits
Google Ads Audit
2–3 weeks
- Account + attribution audit
- 90-day plan
- Most popular
Google Ads Retainer (Mid)
Ongoing
- Search + Display
- + media spend
- Server-side tracking
Google Ads Retainer (Full)
Ongoing
- 4+ campaign types + LP testing
- + media spend
- CRM integration
Project-Launch Campaign
8–12 weeks
- Sprint format
- Single project launch
- + media spend
Side-by-side, with the alternatives
| Capability | Noseberry | Generic Google Ads agency | Real estate Google Ads firm | In-house |
|---|---|---|---|---|
| Real estate domain | 100+ accounts | Varies | ||
| Premier Partner status | Varies | Varies | — | |
| Server-side tracking | Varies | Varies | Varies | |
| CRM integration | Varies | Varies | ||
| LSAs setup | Where eligible | Varies | Varies | |
| Media markup | None | 10–25% | 10–25% | None |
Real estate domain
- Noseberry
- 100+ accounts
- Generic Google Ads agency
- Real estate Google Ads firm
- In-house
- Varies
Premier Partner status
- Noseberry
- Generic Google Ads agency
- Varies
- Real estate Google Ads firm
- Varies
- In-house
- —
Server-side tracking
- Noseberry
- Generic Google Ads agency
- Varies
- Real estate Google Ads firm
- Varies
- In-house
- Varies
CRM integration
- Noseberry
- Generic Google Ads agency
- Varies
- Real estate Google Ads firm
- Varies
- In-house
LSAs setup
- Noseberry
- Where eligible
- Generic Google Ads agency
- Varies
- Real estate Google Ads firm
- In-house
- Varies
Media markup
- Noseberry
- None
- Generic Google Ads agency
- 10–25%
- Real estate Google Ads firm
- 10–25%
- In-house
- None
Frequently asked questions
Performance Max vs Search. Which?
PMax for established brands with conversion data ≥30/mo. Search for control + new accounts. Often both.
Smart Bidding. When does it work?
With ≥30 conversions/month. Below that, manual or Maximize Clicks until you accumulate data.
LSAs eligibility?
Real estate brokerages in supported US/UK markets. We check eligibility + set up where applicable.
YouTube ads worth it for real estate?
For high-ticket residential ($500K+) and PropTech B2B (long consideration), yes. For mass-market, less so.
Negative keyword list. How big?
Real estate accounts typically end at 500–2K negatives within 90 days. Discipline is what wins.
Quality Score. How to improve?
Ad relevance + landing-page experience + expected CTR. We optimise all three; biggest lever is landing-page coordination.
Related reading
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