Real estate email marketing. Lifecycle, lead nurture, tenant + owner comms
Email marketing for real estate operators, brokerages, developers, and PropTech founders. Lifecycle automation, lead nurture, transactional, broadcast. Built in HubSpot, Klaviyo, Mailchimp, Iterable, or your preferred ESP, integrated with your CRM and product.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Coliving / BTR operators
Tenant lifecycle + lead-nurture flows.
Real estate developers
Channel-partner + investor email programmes.
Brokerages
Agent-attributed lead nurture.
PropTech founders
B2B nurture + product-led email.
Property managers
Tenant + owner transactional + lifecycle.
Investment platforms
Investor onboarding + lifecycle.
Everything you need, in one engagement
Email strategy
Lifecycle map, segmentation, send-cadence, content pillars.
ESP setup + migration
HubSpot, Klaviyo, Mailchimp, Iterable, Customer.io, Marketo.
Lifecycle automation
Onboarding, nurture, re-engagement, win-back.
Lead nurture sequences
Drip campaigns by ICP, intent stage.
Broadcast email
Newsletters, market updates, project launches.
Transactional email
Booking confirmations, payment receipts, alerts.
Segmentation
Behavior, demographic, lifecycle, custom property.
A/B testing
Subject, preheader, copy, CTA, send-time.
Deliverability
SPF, DKIM, DMARC, warming, list hygiene.
Reporting + analytics
Opens, clicks, conversions, revenue attribution.
A predictable, weekly cadence
- Step 01
Audit (Week 1)
Current ESP, deliverability, segmentation, automation.
- Step 02
Strategy (Weeks 2–3)
Lifecycle map, segmentation strategy, content calendar.
- Step 03
Setup (Weeks 4–5)
ESP configuration, list cleanup, deliverability fixes.
- Step 04
Build automations (Weeks 5–8)
Onboarding, nurture, lifecycle flows.
- Step 05
Launch + iterate (ongoing)
Weekly performance review + monthly content.
- Step 06
Quarterly review
Lifecycle map evolution + segmentation refresh.
Opinionated for real estate
Stack
- HubSpot
- Klaviyo
- Mailchimp
- Iterable
- Customer.io
- Marketo
- ActiveCampaign
- Salesforce Marketing Cloud
- Pardot
- Litmus / Email on Acid
- GlockApps (deliverability)
- DKIM / SPF / DMARC
- BIMI
Real engagements, real outcomes
Coliving operator (UK)
Tenant lifecycle in Klaviyo.
- 4× lead-to-tour conversion
Real estate developer
Channel-partner email programme.
- 32% partner re-engagement
PropTech SaaS
Onboarding sequence.
- 28% activation rate (industry: ~12%)
What clients walk away with
4×
lead-to-tour conversion post-lifecycle automation (coliving)
28%
activation rate post-onboarding redesign (PropTech)
>97%
deliverability across managed accounts (industry avg ~85%)
Full stack
DKIM + SPF + DMARC + BIMI properly configured every account
Pick the tier that fits
Email Audit + Strategy
3–4 weeks
- Audit + lifecycle map
- Deliverability check
Email Retainer Lite
Ongoing
- 1–2 broadcasts/month
- Maintain automations
- Most popular
Email Retainer Pro
Ongoing
- Weekly broadcasts + lifecycle
- New automations
- A/B testing + reporting
Email Engineering Project
One-time
- Lifecycle redesign
- ESP migration
- Deliverability rescue
Side-by-side, with the alternatives
| Capability | Noseberry | Generic email agency | Real estate marketing firm | In-house |
|---|---|---|---|---|
| Real estate domain | Varies | |||
| Multi-ESP fluency | 6+ ESPs | Often single-ESP | Varies | Varies |
| Deliverability discipline | DKIM/SPF/DMARC/BIMI | Varies | Varies | Varies |
| Lifecycle automation depth | Varies | Varies | Varies | |
| Migration experience | Varies | Varies | Varies |
Real estate domain
- Noseberry
- Generic email agency
- Real estate marketing firm
- In-house
- Varies
Multi-ESP fluency
- Noseberry
- 6+ ESPs
- Generic email agency
- Often single-ESP
- Real estate marketing firm
- Varies
- In-house
- Varies
Deliverability discipline
- Noseberry
- DKIM/SPF/DMARC/BIMI
- Generic email agency
- Varies
- Real estate marketing firm
- Varies
- In-house
- Varies
Lifecycle automation depth
- Noseberry
- Generic email agency
- Varies
- Real estate marketing firm
- Varies
- In-house
- Varies
Migration experience
- Noseberry
- Generic email agency
- Varies
- Real estate marketing firm
- Varies
- In-house
- Varies
Frequently asked questions
Which ESP for real estate?
HubSpot for marketing-led with CRM integration. Klaviyo for B2C consumer + e-commerce-style. Mailchimp for small operators. Iterable / Customer.io for product-led PropTech.
ESP migration. How complex?
4–8 weeks typical including list migration, automation recreation, deliverability re-warming.
List hygiene. How aggressive?
Aggressive. Remove non-engagers (12+ months no-open), bounces, complaints. Better deliverability + lower costs > vanity list size.
SPF / DKIM / DMARC / BIMI. Required?
SPF + DKIM minimum. DMARC for protection. BIMI for inbox visibility (logo display). All four for serious senders.
Send frequency. How much?
Lifecycle: triggered. Broadcast: weekly to monthly typical. Daily only for news/market-update verticals.
Re-engagement vs sunset. When?
6 months no-open: re-engage. 12 months no-open after re-engagement attempt: sunset.
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