Real estate brand identity systems built for property at scale
Complete identity systems, strategy, logo, color, type, motion, voice, application, for operators with multiple properties, developers with project portfolios, and PropTech scaling across markets. Designed to flex without breaking.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Multi-property operators
Need a system, not a logo.
Real estate developers
Master + project sub-brand architecture.
PropTech scale-ups
Ready to graduate from a logo to a system.
Brokerages and franchises
Unifying agent-level brands under master identity.
Mergers and acquisitions
Rebranding post-deal close.
Everything you need, in one engagement
Brand strategy document
Positioning, values, narrative, tone of voice.
Logo system
Primary, secondary, monogram, favicon, lockups.
Color system
Primary, secondary, functional (success, warning, error).
Typography system
Headline, body, UI, display, licensing coordinated.
Iconography & illustration
Custom set + extension rules.
Motion principles
Easing, timing, transitions for digital surfaces.
Photography direction
Composition, color treatment, art direction guide.
Voice & tone guide
Written examples across surfaces.
Application library
Web, app, print, signage, social, all surfaces shown.
Brand guideline
30–60 page guideline (Frontify, Notion, or PDF) + Figma component library.
A predictable, weekly cadence
- Step 01
Strategy (Weeks 1–2)
Positioning, values, narrative architecture.
- Step 02
Identity exploration (Weeks 3–5)
Three directions, each a complete system slice.
- Step 03
Refinement (Weeks 6–7)
Pick a direction, build the full system.
- Step 04
Application (Weeks 8–10)
Apply across web, app, print, signage, social.
- Step 05
Documentation (Weeks 11–12)
Brand guideline + Figma library.
- Step 06
Handover & training (Week 13)
Team training, Loom playbook, 60-day support.
Opinionated for real estate
Stack
- Figma
- Frontify
- Notion
- Adobe Creative Suite
- Lottie
- Rive
- Tokens Studio
- Specify
Real engagements, real outcomes
Multi-country coliving operator
Identity system across 14 properties + tenant app + dashboard.
Listed developer
Master + 8 project sub-brands under one extensible system.
PropTech Series B
Identity rebuild for category-defining moment.
What clients walk away with
30–60 pg
brand guideline shipped every engagement
Figma + tokens
extensible without coming back to us
Master + sub
brand architecture for portfolios
60-day
support for rollout questions post-handover
Pick the tier that fits
- Most popular
Identity System
From USD 32K
10–13 weeks
- Single brand, full system
- 30–60 page guideline
- Figma library + design tokens
Master + Sub-brand Architecture
From USD 65K
14–18 weeks
- Master + 3–8 sub-brands
- For operators and listed developers
Identity + Rollout
From USD 110K
16–24 weeks
- System + applied across web, app, signage, deck
- End-to-end go-to-market readiness
Side-by-side, with the alternatives
| Capability | Noseberry | Generic brand agency | Top-tier design firm | Freelance designer |
|---|---|---|---|---|
| Real estate domain | Usually no | Hit-or-miss | ||
| Master + sub-brand architecture | Limited | |||
| Design tokens + Figma library | Rare | Sometimes | ||
| Application library breadth | Web + app + print + signage | Limited | ||
| Cost vs top-tier | 40–60% lower | — | — | Lower |
| Ongoing support | 60 days | Varies | Premium |
Real estate domain
- Noseberry
- Generic brand agency
- Top-tier design firm
- Usually no
- Freelance designer
- Hit-or-miss
Master + sub-brand architecture
- Noseberry
- Generic brand agency
- Limited
- Top-tier design firm
- Freelance designer
Design tokens + Figma library
- Noseberry
- Generic brand agency
- Rare
- Top-tier design firm
- Sometimes
- Freelance designer
Application library breadth
- Noseberry
- Web + app + print + signage
- Generic brand agency
- Limited
- Top-tier design firm
- Freelance designer
Cost vs top-tier
- Noseberry
- 40–60% lower
- Generic brand agency
- —
- Top-tier design firm
- —
- Freelance designer
- Lower
Ongoing support
- Noseberry
- 60 days
- Generic brand agency
- Varies
- Top-tier design firm
- Premium
- Freelance designer
Frequently asked questions
Master + sub-brand, when do we need it?
When you have 3+ properties or projects with different audiences but shared parent equity.
Will you license fonts for us?
Yes, included in scope; cost passed through at vendor pricing, no markup.
Frontify vs PDF guideline?
Frontify if your team will use it weekly; PDF if reference-only. We help decide.
What if we already have parts (logo, color)?
We audit, retain what works, rebuild what doesn't, full transparency.
Will it work for our existing website?
We show migration paths in the application library, usually phased rollout.
Photography, do you shoot?
No, we direct and source; coordinate with your photographer or recommend one.
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