PropTech SEO

PropTech SEO services. Built for venture-backed real estate startups

Scale-up SEO that survives an investor diligence call. Schema-first, defensible attribution, no spam links. We've ranked PropTech platforms in 14 countries.

Series A → C PropTech focus · Defensible attribution · 14+ countries

Scope my PropTech SEO Diligence-grade case studies

Trusted by 50+ operators, PropTech companies & digital-first brands

Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan

CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee

Who it’s for

Built for these operators

Series A → C PropTech founders
Whose CEO needs SEO traffic in the next board deck.
VC-backed marketplaces
Fighting Zillow / Realtor.com / PropertyGuru in city + niche queries.
Real estate fintech
Lending, fractional, syndication. Every visitor cost is investor-tracked.
iBuyer + offer-platform startups
Where SEO is a primary unit-economic input.
Insurtech and title-tech startups
Tiny but high-value intent searches.
PropTech infrastructure plays
CRM, ERP, data. Selling to operators with B2B SaaS SEO motion.

What’s included

Everything you need, in one engagement

Diligence-grade attribution model
Keyword → page → enquiry → SQL → revenue, audit-trailed.
B2B SaaS playbook adapted to real estate
Solution pages, integration pages, comparison pages, ROI calculators.
Programmatic SEO without thin-content risk
200–2,000 page templates with quality guardrails.
Schema-first build
Service, SoftwareApplication, FAQ, HowTo, Article, Review schema.
Authority via data PR
Original real estate research → media placements → high-DR backlinks.
AEO + GEO surface
Same content engineered for ChatGPT / Perplexity / Claude / Gemini citation.
Funnel SEO
TOFU → MOFU → BOFU mapped to lifecycle stage. Not just blog spam.
Investor-ready monthly board pack
Clean, defensible, no vanity metrics.

How we work

A predictable, weekly cadence

Step 01
Diligence audit (Weeks 1–2)
Auditable baseline. Attribution gap analysis. Investor-ready dashboard scope.
Step 02
Foundations (Weeks 3–6)
Technical + schema fixes. Solution page rebuild. Comparison pages live.
Step 03
Programmatic (Weeks 6–12)
Template builds. First 100–500 pages live with thin-content guardrails.
Step 04
Authority (ongoing)
6–12 placements / month including 2 data-PR campaigns / quarter.
Step 05
Compound (months 4+)
Refine on revenue data, not traffic data.
Step 06
Board reporting
Monthly investor-ready pack. CEO + Head of Growth signoff.

Tech & methodology

Opinionated for real estate

Stack
- GA4 + BigQuery + Looker Studio
- CRM event-based attribution
- SoftwareApplication + Service + Review + FAQ schema
- Programmatic guardrails (uniqueness floor, internal-link saturation cap, indexability gating)
- Pitchbox + HARO + custom data PR

Selected work

Real engagements, real outcomes

Real estate marketplace (Series A)
0 → 200K monthly organic in 14 months.
- SEO became 60% of pipeline
PropTech CRM (Series B)
Solution + comparison page rebuild.
- 80% of demo requests inbound by month 9
Fractional investment platform
Defensible attribution model.
- Survived three diligence rounds

Outcomes

What clients walk away with

14×
average organic pipeline lift in 18 months
62%
of qualified pipeline from organic on average across last 8 retainers
6.8 mo
median payback on retainer fees
100%
investor-diligence pass rate on attribution model

Pricing

Pick the tier that fits

Diligence audit + roadmap
3 weeks
- Investor-ready output
- Attribution gap analysis
- 12-month roadmap
Start with audit
Most popular
Growth retainer
–10K/mo
Ongoing
- Standard scale-up motion
- Programmatic + content + authority
- Investor-ready reporting
Start retainer
Scale-up retainer
–25K/mo
Ongoing
- Multi-region, multi-product PropTech
- ARR >
- Embedded SEO team
Plan scale-up

How we compare

Side-by-side, with the alternatives

Capability	B2B SaaS SEO agency	In-house SEO lead
PropTech vertical depth		Depends
Diligence-grade attribution	Sometimes	Depends
Programmatic at scale		Slow
Real-estate-domain content briefs
Investor reporting cadence		Internal

PropTech vertical depth
Noseberry
B2B SaaS SEO agency
Real estate generalist
In-house SEO lead
Depends
Diligence-grade attribution
Noseberry
B2B SaaS SEO agency
Sometimes
Real estate generalist
In-house SEO lead
Depends
Programmatic at scale
Noseberry
B2B SaaS SEO agency
Real estate generalist
In-house SEO lead
Slow
Real-estate-domain content briefs
Noseberry
B2B SaaS SEO agency
Real estate generalist
In-house SEO lead
Investor reporting cadence
Noseberry
B2B SaaS SEO agency
Real estate generalist
In-house SEO lead
Internal

FAQ

Frequently asked questions

Will the model survive a Series B diligence?

Yes. Attribution methodology, data sources, and assumptions are documented. We've passed three diligence rounds with PropTech clients.

Do you do paid + SEO together?

SEO only here. Paid is /real-estate-performance-marketing. Same team can run both if scoped.

How long until SEO is meaningful pipeline?

6–9 months for first-tier PropTech. 12+ months for marketplace plays.

Can you sign an MNDA?

Yes. Standard. We sign before discovery on every PropTech engagement.

Does the attribution model integrate with HubSpot / Salesforce?

Yes. Both, plus Apollo, Pipedrive, custom CRMs.

Do you work with pre-revenue startups?

Yes if there's a clear ICP. We'd push you to validate ICP before scaling SEO.

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