PropTech marketing agency. B2B GTM for founders raising and scaling
A marketing agency for PropTech founders pre-seed → Series C. Demand-gen, ABM, content, paid social, conference / event amplification. Built for the long-cycle, multi-stakeholder buying processes of B2B real estate software.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Pre-seed / seed PropTech
Building first marketing engine.
Series A founders
Scaling demand-gen + content marketing.
Series B/C founders
Running ABM into enterprise accounts.
B2B PropTech selling to operators / brokerages / developers
Long-cycle B2B.
Vertical SaaS
Focused on real estate sub-segments.
Real estate API + integration platforms
Technical buyers.
Everything you need, in one engagement
Demand-gen strategy
ICP, channel mix, content engine, attribution.
ABM (account-based marketing)
For enterprise GTM.
Content marketing
Thought-leadership, technical, customer stories.
LinkedIn marketing
Organic + paid + sales-team amplification.
SEO / AEO
Category-defining keyword wins, AI-search citation.
Paid social
LinkedIn, Meta where audience indexes.
Email & lifecycle
Nurture for long-cycle B2B.
Conference / event amplification
Inman, MIPIM, NAREE, NAA, regional events.
Customer story system
Case studies, video testimonials, ROI calculators.
Sales enablement collateral
One-pagers, decks, ROI calculators.
A predictable, weekly cadence
- Step 01
Discovery (Weeks 1–2)
ICP, current funnel, sales process, win/loss.
- Step 02
Strategy (Weeks 3–4)
Channel mix, content engine, ABM target list.
- Step 03
Setup (Weeks 5–7)
Content calendar, ABM tooling, paid setup.
- Step 04
Launch (Week 8)
Content + paid + ABM live.
- Step 05
Optimize (ongoing)
Weekly review, monthly reallocation.
- Step 06
Quarterly review
Pipeline + win-rate + revenue impact.
Opinionated for real estate
Stack
- HubSpot
- Marketo
- Pardot
- 6sense
- Demandbase
- LinkedIn Sales Navigator
- LinkedIn Ads
- Meta Ads
- Common Room
- Default
- Apollo
- Clay
- Webflow / Next.js
- GA4 server-side
- Hockeystack / Dreamdata for B2B attribution
Real engagements, real outcomes
PropTech SaaS (seed → A)
ABM + content engine.
- Series A close 14 months later
Real estate API platform
Category-keyword #1 in 4 months.
Vertical SaaS (coliving ops)
80 paying customers acquired in 14 weeks.
What clients walk away with
Multi-stakeholder
buying. Content + sales enablement designed for it
90–270 days
long-cycle nurture, not 7-day e-commerce
B2B
attribution via Hockeystack / Dreamdata for self-reported + multi-touch
Conference
amplification. Pre-, during-, post-event campaigns
Pick the tier that fits
PropTech Marketing Audit + Strategy
From USD 9K
4–6 weeks
- Audit + ICP + 90-day plan
- Attribution model
- Most popular
PropTech Demand-Gen Retainer
From USD 12K/mo
Ongoing
- Demand-gen + ABM + content
- LinkedIn + paid social
- Quarterly business reviews
PropTech Embedded Marketing Team
From USD 28K/mo
Ongoing
- CMO + execution layer
- Multi-channel + sales enablement
- Conference + event ops
Side-by-side, with the alternatives
| Capability | Noseberry | Generic B2B SaaS marketing | Real estate marketing-only | Founder-led DIY |
|---|---|---|---|---|
| PropTech / real estate domain | Generic SaaS | B2C-biased | Varies | |
| ABM expertise | ||||
| Conference amplification | Inman / MIPIM / NAREE | Varies | Varies | |
| Long-cycle nurture | Varies | Varies | ||
| Sales enablement | Built in | Add-on | Varies |
PropTech / real estate domain
- Noseberry
- Generic B2B SaaS marketing
- Generic SaaS
- Real estate marketing-only
- B2C-biased
- Founder-led DIY
- Varies
ABM expertise
- Noseberry
- Generic B2B SaaS marketing
- Real estate marketing-only
- Founder-led DIY
Conference amplification
- Noseberry
- Inman / MIPIM / NAREE
- Generic B2B SaaS marketing
- Real estate marketing-only
- Varies
- Founder-led DIY
- Varies
Long-cycle nurture
- Noseberry
- Generic B2B SaaS marketing
- Real estate marketing-only
- Varies
- Founder-led DIY
- Varies
Sales enablement
- Noseberry
- Built in
- Generic B2B SaaS marketing
- Add-on
- Real estate marketing-only
- Founder-led DIY
- Varies
Frequently asked questions
ABM. When does it make sense?
Enterprise GTM with 50+ target accounts and ACV $30K+. Below that, broad demand-gen is more efficient.
Content engine. Frequency?
Weekly minimum for SEO compounding; 3–5×/week for competitive categories. Quality over quantity.
LinkedIn organic vs paid?
Both. Organic builds founder + brand presence; paid amplifies + targets specific accounts.
Conference budget?
Varies wildly. Typically $30K–$200K per major real estate conference. We help allocate (booth + speaking + amplification).
B2B attribution. How reliable?
Multi-touch + self-reported attribution gets you 70–80% accuracy on B2B. Anyone claiming 100% is selling.
How much does PropTech marketing cost?
Lean: $8–15K/mo. Series A standard: $20–40K/mo. Series B+ scaled: $50K–150K/mo.
Related reading
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