Custom real estate CRM. When off-the-shelf forces operating-model compromises
Custom CRM development for real estate operators, brokerages, developers, and PropTech founders. When Salesforce, HubSpot, and Zoho all force you to compromise. We build the CRM that fits your business, not the other way around.
Trusted by 50+ operators, PropTech companies & digital-first brands
Harrington Housing
Hive Coliv
Edge Living
CDA Coliving
Fllat
Volley
TheVibes
CasaPay
JumboTiger
Everything Coliving
Bookmycoliving
Bhutani
Gulshan- Harrington Housing
- Hive Coliv
- Edge Living
- CDA Coliving
- Fllat
- Volley
- TheVibes
- CasaPay
- JumboTiger
- Everything Coliving
- Bookmycoliving
- Bhutani
- Gulshan
CRC
M3M
Godrej
Omaxe
Sikka
Lodha
Mahagun
Prestige
Sawasdee- CRC
- M3M
- Godrej
- Omaxe
- Sikka
- Lodha
- Mahagun
- Prestige
- Sawasdee
Built for these operators
Operators with unique workflows
That don't fit any off-the-shelf CRM.
Multi-region operators
Currency, tax, and compliance complexity.
Brokerages or developers with 100+ users
Hitting Salesforce/HubSpot per-seat fee pain.
PropTech founders
Building CRM functionality into their own product.
Operators tired of customization-of-customization debt
In CMaaS platforms.
High-volume sites
SaaS pricing crosses break-even into custom build territory.
Everything you need, in one engagement
Custom data model
Built around your business, not generic CRM schema.
Custom UI
Fast, opinionated, tailored to actual user workflows.
Authentication & SSO
Custom or via Auth0/Clerk.
Role-based access
Granular per-team, per-region, per-data-segment.
MLS / IDX / RETS integration
Native to data model.
Email + WhatsApp + SMS
Multi-channel comm, threaded.
Lead routing engine
Round-robin, weighted, geo-based, capacity-aware.
Pipeline + forecasting
Custom stages, custom forecasting logic.
Reporting + dashboards
Custom metrics, custom segmentation.
Mobile companion app
Optional, native or React Native.
A predictable, weekly cadence
- Step 01
Discovery + audit (Weeks 1–3)
Shadow ops, audit current SaaS pain points.
- Step 02
Build/buy matrix (Week 4)
Honest assessment vs Salesforce/HubSpot/Zoho.
- Step 03
Architecture (Weeks 5–6)
Data model, integration map, scale projection.
- Step 04
Build (Weeks 7–24)
Sprints, weekly demos.
- Step 05
Migration (Weeks 22–28)
From existing CRM, parallel-run.
- Step 06
Launch + adopt (Weeks 28–32)
Phased rollout, training, friction-fixing.
- Step 07
Operate (ongoing)
Retainer for features, integrations, optimisation.
Opinionated for real estate
Stack
- Next.js
- Node.js / Python
- Postgres
- Redis
- Auth0 / Clerk
- Stripe / Razorpay
- Twilio
- WhatsApp Business API
- SendGrid / AWS SES
- Algolia
- Datadog
- Sentry
- SOC2-aware logging
Real engagements, real outcomes
Multi-region developer
Custom CRM for 14 countries.
- 600 channel partners
- RERA + GDPR compliant
Brokerage with 240 agents
Custom CRM replaced Salesforce.
- 70% cost saving
- 2× faster workflows
PropTech founder
Embedded CRM in product. Replaces customer-facing Salesforce integration.
What clients walk away with
70%
lower 5-year TCO vs Salesforce at 100+ user scale (typical)
2×
workflow speed post-launch (last 12 engagements)
0
per-seat fees, ever
SOC2-ready
logging, access, encryption
Pick the tier that fits
Custom CRM MVP
16–20 weeks
- Core CRM functionality
- Custom data model
- 1–2 integrations
- Most popular
Custom CRM Full
24–32 weeks
- Full feature set + integrations
- Multi-team, multi-region
- Mobile companion app
CRM + Platform Engagement
32+ weeks
- Multi-region + advanced features
- Embedded engineering
- Quarterly architecture reviews
Side-by-side, with the alternatives
| Capability | Noseberry | Salesforce | HubSpot | In-house |
|---|---|---|---|---|
| Custom data model fit | Perfect | Customizable but rigid | Customizable | |
| Code ownership | 100% | Rented | Rented | |
| Per-seat fees | None | $150–$500/user/mo | $80–$150/user/mo | None |
| 5-yr cost (100 users) | One-time + retainer | $900K–$3M | $480K–$900K | Salary + ops |
| Time to launch | 16–32 weeks | 4–12 weeks | 2–8 weeks | 24+ weeks |
| Customization ceiling | None | High but rigid | Medium | None |
Custom data model fit
- Noseberry
- Perfect
- Salesforce
- Customizable but rigid
- HubSpot
- Customizable
- In-house
Code ownership
- Noseberry
- 100%
- Salesforce
- Rented
- HubSpot
- Rented
- In-house
Per-seat fees
- Noseberry
- None
- Salesforce
- $150–$500/user/mo
- HubSpot
- $80–$150/user/mo
- In-house
- None
5-yr cost (100 users)
- Noseberry
- One-time + retainer
- Salesforce
- $900K–$3M
- HubSpot
- $480K–$900K
- In-house
- Salary + ops
Time to launch
- Noseberry
- 16–32 weeks
- Salesforce
- 4–12 weeks
- HubSpot
- 2–8 weeks
- In-house
- 24+ weeks
Customization ceiling
- Noseberry
- None
- Salesforce
- High but rigid
- HubSpot
- Medium
- In-house
- None
Frequently asked questions
Build vs buy. When is custom right?
When (a) workflow-fit is bad enough to cost ops time daily, or (b) per-seat costs at your scale exceed build-cost amortized. Usually 100+ users.
Migration from current CRM?
ETL pipelines, parallel-run, reconciliation reports. Migrated from Salesforce, HubSpot, Zoho, kvCORE, BoomTown, custom legacy.
Will it have all the features?
Discovery scopes ruthlessly to what you actually use. Most teams use 30% of Salesforce. We build the 30%, ship faster, save 70%.
SOC2 / GDPR / RERA?
Built-in from day one. Logs, access, encryption, audit trails.
Mobile app?
Optional via /real-estate-app-development. Native or React Native.
Will my team adopt it?
Custom CRMs see higher adoption than Salesforce/HubSpot because UX matches actual workflows. We track adoption metrics in operate phase.
Related reading
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